How to Make Your Golf Tournament a Financial Force for Good

Featuring Golf Tournaments Association of America's President Phil Immordino

Golf tournament fundraising tips & trends that work:

* 18 Steps Business Plan
* Volunteer Committees
* Golf Course Sponsors
* Golfers Gifts
* Prizes Awards Ceremony

Transcript

1. How to Make Your Golf Tournament a Financial Force for Good Presented by Phil Immordino
2. Todays Webinar ► The Business Plan ► Your Committee ► Golf Course ► Format ► Games and Contests ► Marketing and Promotion ► Sponsors ► Golfers ► Awards Ceremony ► Evaluation
3. Have a Business Plan ► Objective ► Goals ► Committee Responsibilities ► Budget ► Timeline ► Schedule of Events ► Golf Course ► Sponsors Packages ► Golfers Packages
4. The Committee 9 to 12 Volunteers Motivated Trained Inspired Ownership Incentives Hold accountable Partner with a Company Major Company Employees Vendors Customers
5. Golf Course ► #1 Question – Find value ► Private or Resort ► Unique and special ► Get a good deal Shoulder season Mon thru Thursday Do a buy out ► They need to be involved Planning Tools Promote you Gifts additional Committee meetings their
6. Format ► Scramble ► Best Ball ► Team vs Individual ► Pro Am ► Celebrity – Am ► Golfathon ► Golf Marathon
7. Games and Contests ► Money Making Games ► Trained Volunteers ► Packages and Bundle ► Sell Online in Advance
8. Marketing and Promotion ► Marketing Campaign ► Partner with Media ► Social Media
9. Sponsors ► Sponsors will pay you more if you give them more ► Not a 1-day event ► Marketing Campaign ► Bring them buyers ► Return on Investment ► Keep them when they make money ► Signs are just a donation ► Not big money
10. Golfers ► Golfers will pay you more if you give them more ► Offer a Package with value Golf Course Food & Beverage Gift Package – Goodie Bag Networking opportunity ► Pro Ams & Celeb Ams ► Relationships - Sell 9-4-4
11. Awards Ceremony ► Turn into a party ► Entertainment ► Invite other people ► Sell tickets ► Appeal
12. Evaluation WRAP UP MEETING SURVEY GOLFERS EVERY ASPECT WHILE FRESH ON YOUR MIND KNOW WHAT TO IMPROVE FOR NEXT YEAR
13. GTAA ►Event Planning and Coaching ►Books and Tales ►Videos and Podcasts ►Certification ► Phil Immordino ► pimmordino@gtaaweb.org ► www.gtaaweb.org
14. Bonus Idea ► Stay in touch all year ► Newsletter ► Special offers ► Sponsor Value
15. Conclusion ► Take Your Event Serious ► Think Big ► Better Golf Course ► Bigger Sponsors ► More Promotion ► Golfers – More Value ► Awards Ceremony – Party ► Evaluate ► Follow Up