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Online Auction Fundraisers- Lessons to Share for 2021

February 24, 2021

Online Auction Fundraisers- Lessons to Share for 2021

Online Auction Fundraisers- Lessons to Share for 2021


February 24, 2021

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  1. Agenda: Online Event • Terminology & process • Online event

    benefits, boosters & considerations • Revenue ingredients • Video usage • Lessons and FAQs • Website tips • Donation awareness • Q+A
  2. Terminology & Process Online Event Website • Traditional bidding, timed

    open and close date and time • Buy-it-now • For sale, single or multiple quantities • Bid on website or mobile app Close out for Online Event • System closes the bidding, awards to highest bidder then notifies winning bidder • Bidder receives winning bidder notification with payment link (IF set up integrated cc)
  3. Online Event Benefits Benefits • Runs days not hours •

    Pre registration not necessary • Broader audience, no ticket or admission required • Easy to share event • Easy to share an item • Can be run with small team • Auction is open 24 hours a day
  4. Online Auctria Booster Boosters: • Daily updates • Day-only items

    • Featured items with an influencer • For sale merchandise • Donation buttons • Anti-sniping • Proxy bidding • Text-2-register, donate, bid • Beautiful website • Display auction item catalog • Video on website • Video for auction item
  5. Online Event Considerations Considerations • Limited social interaction • Distribute

    auction items post event • Bidders tend to be active at the beginning & end of auction with a lull in the middle • Engage for final push • Lessen friction for registration • Educate audience, teach them how-to
  6. Revenue Ingredients Revenue Driver → Why & How Online auction

    → Online bidding, proxy bidding, anti-sniping Donations → Donations Fund a Need → Use the website to tell why Merchandise → For Sale Items Sponsorship → For Sale, and advertising Desirable items → Varied price points and category Baskets → Collecting all the smaller pieces Buttons → Quick and easy to take action
  7. FAQ: How to find auction items, now? Considerations • Start

    from within • Ask for help • Businesses need help too • Ask as you are making a purchase • Promote that there will be donor recognition & website link • Pinterest boards • Consignments, all sizes • DonationMatch.com • Priceless & keepsakes Post solicitation for on website with the request letter.
  8. FAQ Should we require credit cards? Considerations • Least amount

    of hoops or fields to fill out the better • Genuine risk of artificial bidders that will not pay • Not a fail-safe • Easier to bid → more bidders → higher the bids → more $ income Ideal to use integrated cc vendor if possible
  9. FAQ When and how should we start promoting & registering?

    Check out our next webinar for more advice on engagement • Use own communication cycle • Tag donors, sponsor, influencers • Registration opens = bidding is open • Early? When they come to your website have a call to action. Donate, purchase merchandise, buy raffle ticket • Clocks to Count down to open and count down to close
  10. FAQ: How long shall we run the online auction? Considerations

    • Two communication cycles • Be aware of mid-term lull in bidding • Plan communications in advance • At minimum promote daily • Use tags and hashtags to increase visibility on social media Longer may not be better
  11. FAQ: Where to start the bidding price? Considerations • Variety

    of price points • Retail value start ~50% then at least 5 bidding increments to get to full value • Buy-it now over the stated value • Look at past activity • Move item to raffle for increase in total Use odd starting bids to attract attention
  12. FAQ: How to manage items? • Biddable items • For

    sale Considerations Biddable online items • Bidding items as multiple auction items or single item with multiple winning bidders For sale items • Pay now, or pay later • Merchandise • Buy-in party or activity • Raffle
  13. FAQ: Will bidders know what to do? Considerations: • Link

    from your known website • Make catalog home page • Website provide instructions we make this easy with pre-built sections for: ◦ Bidding ◦ Texting ◦ Download mobile app • Mobile app & texting notifications are immediate • emails-bidder will have to check their emails Encourage use of the mobile app, however, the event website IS mobile friendly from a mobile browser.
  14. FAQ: Can we really get sponsors? Yes! • Set up

    sponsorships as for-sale on the website during the planning phase • Sponsorship banner, catalog • If this is the first time start low • If this is not first time maximize sponsorships with placements and other online recognition Nurture the sponsor so they come back year after year.
  15. Be Intentional on the Website Lead with the mission &

    donor centric • Overarching message • Highly customizable, colors, branding • Links to donors for recognition & sharing • Headers, footers • Buttons for quick access • Catalog order • Menu pages intentional/modify • Using video • Sponsor row, sponsor catalog • Shipping & fulfillment instructions Templates are ready for out-of-the-box usage, preview before choosing
  16. Fund-a-Need: What is your why? Qualitative and Quantitative • Paint

    the picture • By the numbers • Equivalency or core number • Celebrate prior achievements • Share current goals
  17. Reasons to Return Fresh & Dynamic • Front page fresh

    • Using video • New auction items • New for-sale items • From an earlier webinar, added new video daily • Daily social emails and social media Remember to use a donation button!
  18. Donations for Unrestricted Funding • Donation element on website for

    cash donations • Provide a variety of donation amounts and free form field for custom donations
  19. Donations for Fund-a-Need • Trigger the donor that wants to

    make a cash donation • Donations as an item more area for description, images and video
  20. Sponsorships • Start with inner circle and fan out •

    Sponsors beget sponsors, year over year • Approach the business/sales department, they have the marketing dollars
  21. Video for Online Auction Usage 1. Video on website 2.

    Within an auction item description Consider the purpose. For auction items use short video, feature video, permission to go longer.
  22. Mobile Access for Bidder Mobile friendly & mobile app •

    Access via modern browser • Outbid notifications via email • Text-2- register • Text-2-give with immediate payment • Winning bid notifications and payment link • Mobile app for Apple and Android • Outbid notifications on the phone
  23. Payments & Close-out Activity Online auction bidding closes automatically. If

    cc enabled there will be a payment link on the winning bid notifications Bidder can view account and make payment Admin can trigger statements and receipts
  24. Post-Event Auction: • Leftover auction items can be reopened as

    after event sale items • Post status of final income • Thank you to all the bidders, donors, volunteers • Large donations- consider handwritten notes or phone call from a board member Permission to ask again can only occur AFTER the thank you and reporting.