open and close date and time • Buy-it-now • For sale, single or multiple quantities • Bid on website or mobile app Close out for Online Event • System closes the bidding, awards to highest bidder then notifies winning bidder • Bidder receives winning bidder notification with payment link (IF set up integrated cc)
Pre registration not necessary • Broader audience, no ticket or admission required • Easy to share event • Easy to share an item • Can be run with small team • Auction is open 24 hours a day
• Featured items with an influencer • For sale merchandise • Donation buttons • Anti-sniping • Proxy bidding • Text-2-register, donate, bid • Beautiful website • Display auction item catalog • Video on website • Video for auction item
auction items post event • Bidders tend to be active at the beginning & end of auction with a lull in the middle • Engage for final push • Lessen friction for registration • Educate audience, teach them how-to
→ Online bidding, proxy bidding, anti-sniping Donations → Donations Fund a Need → Use the website to tell why Merchandise → For Sale Items Sponsorship → For Sale, and advertising Desirable items → Varied price points and category Baskets → Collecting all the smaller pieces Buttons → Quick and easy to take action
from within • Ask for help • Businesses need help too • Ask as you are making a purchase • Promote that there will be donor recognition & website link • Pinterest boards • Consignments, all sizes • DonationMatch.com • Priceless & keepsakes Post solicitation for on website with the request letter.
of hoops or fields to fill out the better • Genuine risk of artificial bidders that will not pay • Not a fail-safe • Easier to bid → more bidders → higher the bids → more $ income Ideal to use integrated cc vendor if possible
Check out our next webinar for more advice on engagement • Use own communication cycle • Tag donors, sponsor, influencers • Registration opens = bidding is open • Early? When they come to your website have a call to action. Donate, purchase merchandise, buy raffle ticket • Clocks to Count down to open and count down to close
• Two communication cycles • Be aware of mid-term lull in bidding • Plan communications in advance • At minimum promote daily • Use tags and hashtags to increase visibility on social media Longer may not be better
of price points • Retail value start ~50% then at least 5 bidding increments to get to full value • Buy-it now over the stated value • Look at past activity • Move item to raffle for increase in total Use odd starting bids to attract attention
sale Considerations Biddable online items • Bidding items as multiple auction items or single item with multiple winning bidders For sale items • Pay now, or pay later • Merchandise • Buy-in party or activity • Raffle
from your known website • Make catalog home page • Website provide instructions we make this easy with pre-built sections for: ◦ Bidding ◦ Texting ◦ Download mobile app • Mobile app & texting notifications are immediate • emails-bidder will have to check their emails Encourage use of the mobile app, however, the event website IS mobile friendly from a mobile browser.
sponsorships as for-sale on the website during the planning phase • Sponsorship banner, catalog • If this is the first time start low • If this is not first time maximize sponsorships with placements and other online recognition Nurture the sponsor so they come back year after year.
• Using video • New auction items • New for-sale items • From an earlier webinar, added new video daily • Daily social emails and social media Remember to use a donation button!
Access via modern browser • Outbid notifications via email • Text-2- register • Text-2-give with immediate payment • Winning bid notifications and payment link • Mobile app for Apple and Android • Outbid notifications on the phone
cc enabled there will be a payment link on the winning bid notifications Bidder can view account and make payment Admin can trigger statements and receipts
after event sale items • Post status of final income • Thank you to all the bidders, donors, volunteers • Large donations- consider handwritten notes or phone call from a board member Permission to ask again can only occur AFTER the thank you and reporting.
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