7 Elements of Graphic Design

The "7 Elements of Graphic Design" refer to the fundamental principles that underpin all visual design. These principles provide a framework for creating effective and aesthetically pleasing designs that effectively communicate their intended message or idea. Check out the 7 basic elements of Graphic Design.

Transcript

1. 7 Elements of Graphic Design Understanding The Basic Elements of Design
2. Elements of Design The elements of design are the basic components that are used to create any visual design. Understanding them is crucial for creating functional and visually acceptable designs since they act as the foundation of both art and design. The following are the top seven elements of design: • Space • Color • Shape • Form • Line • Value • Texture
3. Space The use of space effectively can help others understand your design the way you intended. The area between or around an image's focal point is known as white space or negative space. The area that your subject matter occupies in your composition is known as positive space. Your design's spacing is crucial since a messy layout can exhaust the viewer's eye.
4. Color Color can help your composition feel more moody. Humans experience color when light waves strike a thing and bounce back to the optic nerve in their eyes. Color is a tool used by designers and artists to convey and describe a subject. Designers utilize color to convey mood, light, depth, and point of view. The color wheel and the principles of color theory—a system of rules for combining, manipulating, and mixing colors—are used by designers to construct color schemes.
5. Shape A shape is a two-dimensional area that is bordered by an outline in its most basic form. To make a shape appear three-dimensional, graphic artists can add other aspects like line, color, value, and shadow. There are three different kinds of shapes: organic shapes that are found in nature, geometric shapes that are angular and mathematically consistent, and abstract shapes that attempt to portray elements of nature but fall short.
6. Form Form pertains to the way that a shape or physical configuration occupies space. Instead of creating form through three-dimensional physical shape, designers create the appearance of form on a flat surface by using light, shadow, the appearance of an object’s contours, negative space, and the surrounding objects around the subject matter.
7. Line Line refers to the way that two points in space are connected. Whether they’re horizontal lines, diagonal lines, or vertical lines, lines can help direct the eye toward a certain point in your composition. You can also create texture by incorporating different types of lines such as curved or patterned lines instead of just straight lines.
8. Value In design, value refers to the lightness or darkness of a color. The values of a color are often visualized in a gradient, which displays a series of variations on one hue, arranged from the lightest to the darkest. Artists can use the various values of color to create the illusion of mass and volume in their work.
9. Texture Texture is one of the elements of design that is used to represent how an object appears or feels. Tactile texture is a physical sense of touch, whether it’s rough, smooth, or ribbed. Visual texture, on the other hand, refers to the imagined feel of the illustrated texture, which can create more visual interest and a heightened sensory experience.