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AutoStride Pitch Deck

AutoStride Pitch Deck

AutoStride is the first Smart TV automotive marketplace.

As a destination for car shoppers and owners, AutoStride allows users to easily submit their credentials which are passed on to a customer relationship management (CRM) tool, providing dealer automotive BDCs with unique, quality car buyer leads in ADF format.

Autostride

March 09, 2018
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Transcript

  1. Problem • Currently, there is no automotive marketplace for Smart

    TV platforms. Plus, automotive advertising to lead generation is missing • Lead Quality and Price are important concerns for automotive retailers. Many dealers do not understand their costs and ROI. Money is heavily wasted monthly on 3rd party tools such as AutoTrader, Cars.com, Edmunds, KBB. • Cost Per Lead • Cost Per Acquisition 2
  2. Solution • A Smart TV channel / platform where users

    shop for new and used vehicles and dealers generate unique, quality, intent-based leads. • More info at Autostride.com 3
  3. Market Size 6 Source: NADA Industry Analysis Division https://www.nada.org/nadadata According

    to a NADA report published for 2015, there are ~16,545 franchised auto dealers in the US.
  4. Product 7 Search By Vehicle Search By Price Choose New

    or Used Vehicle Channel Listing Submit Lead Credentials Automotive CRMs Install the AutoStride Roku Channel at https://channelstore.roku.com/details/55248/autostride or via Roku search
  5. Business Model • With over 25 dealers currently on-board, they’ve

    seen an $8.00 cost per lead or CPL. • A high value to dealers. • The most popular package is priced at $399.99 / month and on average AutoStride has delivered 35 to 50 quality, unique leads / month to each dealer. Example Lead Low Average Cost Per Lead 9
  6. Market Adoption 10 Partnerships supplemental inventory feed value added service

    = used inventory syndication value added service = automotive social inventory syndication Craigslist AutoStride used inventory listings Value Added Service Craigslist used inventory listings
  7. Competitive Advantages 12 1st to Market Dealer Incentive List Once

    Ease of Use Profiles Design & Brand • The first Smart TV automotive marketplace • Unique lead generation tool, based upon intent • Potential for lead generation from Smart TV automotive advertising • Access to Smart TV users • Priced cheaper than competition • Average cost per lead is much lower • Ultimately, cost per acquisition lower • Simplification for dealerships. Submit inventory feed(s) once and never again • Inventory listings stay until sold • End User -- point and click to find the car of your liking • Search by price, location, model, body, trim, etc. • Credentials are pre-stored, very little additional user input required • Browse dealer profiles / landing screens • Promotion of incentives / deals • Catchy, memorable name
  8. Value to Dealerships • AutoStride is the first Smart TV

    automotive marketplace (currently on Roku) • As a destination for car shoppers and dealers, AutoStride allows users to shop, easily submit their credentials (one click of a button). Their data is passed to Automotive CRMs, providing dealer BDCs with unique, quality car buyer leads (ADF format). 13