product thinking is problem solving.

The deck accompanying the keynote for the 6th edition of Converge Gurgaon. Video for that keynote available here. https://youtu.be/pahOfREfF3Q

Transcript

1. product thinking is problem solving. “…because life’s too short to build something nobody wants.” - Nikkel Blaase
2. product thinking design for the job users hire the product for, and not its features. https://www.explainxkcd.com/wiki/images/b/b2/xkcd_phone_2.png
3. thinking in a structured way the right “problem-solution” fit helps you design the right experience for the right users. http://s3.amazonaws.com/blog.invisionapp.com/uploads/2016/03/product-thinking-2.png
4. thinking across multiple dimensions discovering a product that is valuable, usable, and feasible. © 2011 Martin Eriksson http://www.mindtheproduct.com/wp-content/uploads/2011/07/what_is_a_product_manager.png
5. design thinking http://designthinking.co.nz/wp-content/uploads/2012/09/UCD-process.jpg ideas and solutions that are grounded in deep customer empathy
6. lessons in systems thinking orchestrating the different parts into an integrated experience that is coherent, consistent, and pleasurable
7. lean vs. fat product thinking are you a customer-driven or a product- driven business? http://img02.deviantart.net/a3b7/i/2004/362/6/b/a_tribute_to_laurel_and_hardy_by_sandora.jpg
8. product thinking is problem solving. @1nv1nc1bl4
9. references • https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design- ee7de959f3fe • http://blog.invisionapp.com/product-thinking-ux-design/ • http://www.jnd.org/dn.mss/systems_thinking_a_product_is_more_than_the_product.html • http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/ • https://medium.com/@danielfschmidt/lean-fat-product-thinking-60c09acfbf4b • http://www.ribbonfarm.com/2014/04/24/product-driven-versus-customer-driven/