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product thinking is problem solving.

E2143258b0228b454fa4b63d406243f3?s=47 Avinash Chugh
September 14, 2016

product thinking is problem solving.

The deck accompanying the keynote for the 6th edition of Converge Gurgaon. Video for that keynote available here. https://youtu.be/pahOfREfF3Q


Avinash Chugh

September 14, 2016


  1. product thinking is problem solving. “…because life’s too short to

    build something nobody wants.” - Nikkel Blaase
  2. product thinking design for the job users hire the product

    for, and not its features. https://www.explainxkcd.com/wiki/images/b/b2/xkcd_phone_2.png
  3. thinking in a structured way the right “problem-solution” fit helps

    you design the right experience for the right users. http://s3.amazonaws.com/blog.invisionapp.com/uploads/2016/03/product-thinking-2.png
  4. thinking across multiple dimensions discovering a product that is valuable,

    usable, and feasible. © 2011 Martin Eriksson http://www.mindtheproduct.com/wp-content/uploads/2011/07/what_is_a_product_manager.png
  5. design thinking http://designthinking.co.nz/wp-content/uploads/2012/09/UCD-process.jpg ideas and solutions that are grounded in

    deep customer empathy
  6. lessons in systems thinking orchestrating the different parts into an

    integrated experience that is coherent, consistent, and pleasurable
  7. lean vs. fat product thinking are you a customer-driven or

    a product- driven business? http://img02.deviantart.net/a3b7/i/2004/362/6/b/a_tribute_to_laurel_and_hardy_by_sandora.jpg
  8. product thinking is problem solving. @1nv1nc1bl4

  9. references • https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design- ee7de959f3fe • http://blog.invisionapp.com/product-thinking-ux-design/ • http://www.jnd.org/dn.mss/systems_thinking_a_product_is_more_than_the_product.html • http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/

    • https://medium.com/@danielfschmidt/lean-fat-product-thinking-60c09acfbf4b • http://www.ribbonfarm.com/2014/04/24/product-driven-versus-customer-driven/