“Make more” approach “Make it easier” approach “Make different” approach “Build more rooms and BnBs.” e.g. Marriott “Aggregate inventory across providers and enable search” e.g. MakeMyTrip “Why not enable anyone with a spare room and bed?” e.g. Airbnb
“Make different” approach “More news means more journalists need to churn out more content” e.g. Times of India “Serve readers with relevant news across news agencies and locations” e.g. Google News “Why can’t anyone create and distribute news?” e.g. Twitter
the business. User acquisition Product Design Monetization “Build for networking effects before you optimize the conversion funnel.” “Our product has little value unless more users engage with it.” “Think about which player is creating value, and who needs to be charged for that.”
going?” Bait for the producer Bait for the consumer Bait for the harder side Use the standalone credit card for merchants to start adopting the product. e.g. Square Build search traffic before asking local businesses to join their directory. e.g. Yelp e.g. Ladies Night at bars, pubs
Incentivize the Consumer Transaction Cut e.g. Lower rentals for marquee brands at a mall. Monetize consumer attention through advertising, e.g. YouTube A fee for every transaction on the platform. e.g. PayPal.