a term that is a combination of anthropology, the study of culture, and archaeology, a study of past civilizations. It is interesting how making things shape our society today, all the way to the past. What I find the most interesting is how it is going to shape it in the future. Can an object show us where it comes from? Can it describe unique elements of culture and human knowledge? Nowadays, at the beginning of the 21st century in the informa- tion society, our profession profiles are changing. The phenomenon of disappearing professions is more and more visible in our society. It seems like every day, another job is taken over by technology or if we look back in time, we can see many jobs that were replaced during the industrialisation time. Due to automation, a result of industrialisation, the role of humans has changed. The common thread to automation is that every routine, everything that can be modelled, framed, repeated and mapped, can be automated. Everything that machine likes about what we do can be automated. But all this means that human work will produce value when it’s not machine liked and that artisanal work can be expected to thrive. What if we can consider the third type value that which appears in the relation of the man and the machine. Today, craftsmanship is as relevant, if not more so, than ever. It is a way of thinking and doing where humanity is in tune with nature, not working against it. It leads to a world that’s built to last. We can all agree, it is something we need to move toward if we are to solve the challenging issues we are facing today—in our environment, in our jobs, and in our human-machine relations. For everybody else the values and principles of craftsmanship — autonomy, responsibility and creativity — are transforming work and management as we know it. In many ways, that’s what the future of work will be all about. Despite the fact that today’s craftsmanship is the 4th world’s largest economy, the professions associated with this sector are at the forefront of the disappearing professions list. Amongst oth 13 12