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GA4 in Action: Essential Skills & Hidden Features

GA4 in Action: Essential Skills & Hidden Features

Take control of your Google Analytics 4 setup and learn how to configure it for meaningful insights across all your channels. We’ll cover everything from essential tracking setup to advanced features, including custom segments, conversion paths, predictive audiences, and custom campaign reports that actually make sense for your needs. Whether you’re familiar with GA4 or still finding your way around, you’ll walk away with powerful new approaches to level up your analytics game.

Baris Asa

February 10, 2025
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  1. Hello, I'm Baris Asa. 👋 • 8+ years of experience

    in Growth & Marketing • Love playing with numbers - Finance Graduate • Reverse Career Path: Startup → Corporate • MarTech - B2B & B2C SaaS - FinTech - HRTech PPC Live #15 - Baris Asa - GA4 in Action
  2. Agenda PPC Live #15 - Baris Asa - GA4 in

    Action I. Universal Analytics vs. GA4 II. Essential Settings of GA4 III. Google Ads Data in GA4 IV. Custom Channel Group Setup
  3. Agenda PPC Live #15 - Baris Asa - GA4 in

    Action V. Custom Reports VI. Custom Segments VII. Predictive Audiences VIII. Attribution (Conversion) Paths
  4. User ID - Cross Device and Logged User PPC Live

    #15 - Baris Asa - GA4 in Action
  5. User ID - Cross Device and Logged User PPC Live

    #15 - Baris Asa - GA4 in Action
  6. User ID - Cross Device and Logged User PPC Live

    #15 - Baris Asa - GA4 in Action
  7. Fix Unassigned Traffic • • • • • Standardise your

    UTM parameters Check cross-domain tracking setup Check event configurations Optimize reporting identity Create custom channel groups PPC Live #15 - Baris Asa - GA4 in Action
  8. Unassigned Traffic - UTM Strategy Example 1 https://test.com/?utm_source=facebook&utm_medium=fb-ad&utm_campaign=shoes-new- season&utm_content=ad Here,

    ‘fb-ad’ is not a system-defined traffic medium. So Google will label all the traffic from this URL under the ‘unassigned’ channel group. ❌ PPC Live #15 - Baris Asa - GA4 in Action
  9. Unassigned Traffic - UTM Strategy Example 1 https://test.com/?utm_source=facebook&utm_medium=paid&utm_campaign=shoes-new- season&utm_content=ad Here,

    ‘paid’ is a system-defined traffic medium. So Google will label all the traffic from this URL under the ‘Paid Social’ channel group. → https://utmprep.com/utm-validator/ ✅ PPC Live #15 - Baris Asa - GA4 in Action
  10. Custom Channel Group - AI Tracking PPC Live #15 -

    Baris Asa - GA4 in Action chatgpt\.com|perplexity\.ai|deepseek\.com|gemini\.google\.com|copilot\.microsoft\. com|meta\.ai|you\.com|blackbox\.ai|chat\.mistral\.ai|felo\.ai|arc\.net|andisearch\.co m|komo\.ai|waldo\.fyi 👇 Copy 👇
  11. Google Ads Data in GA4: Acq. Overview → Google Ads

    Campaigns PPC Live #15 - Baris Asa - GA4 in Action
  12. Google Ads Data in GA4: ​ User Acquisition Reports PPC

    Live #15 - Baris Asa - GA4 in Action
  13. Google Ads Data in GA4: ​ Traffic Acquisition Report PPC

    Live #15 - Baris Asa - GA4 in Action
  14. Google Ads Data in GA4: Planning → Google Ads Report

    PPC Live #15 - Baris Asa - GA4 in Action
  15. Predictive Audiences - Eligibility • • • In the last

    28 days, over a seven-day period, at least 1,000 returning users must have triggered the relevant predictive condition (purchase or churn) and at least 1,000 returning users must not. Model quality must be sustained over a period of time to be eligible. To be eligible for both the purchase probability and predicted revenue metrics, a property has to send the purchase and/or in_app_purchase (collected automatically) events. Don't forget You need to collect value and curency with purchase events. PPC Live #15 - Baris Asa - GA4 in Action
  16. Filter Attribution Data in Google Sheets PPC Live #15 -

    Baris Asa - GA4 in Action https://www.beastanalyticsco.com/brighton To Sum Key Events To Sum Revenue Create Key Event Helper To find Avg Days to Key Events Create Touchpoints Helper To find Avg Days to Key Events 👇 Use it 👇
  17. if you enjoy talking about marketing analytics, growth or digital

    marketing let's connect! ✨ hello@barisasa.com