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An Introduction to Converser

Barry Nolan
August 07, 2013
49

An Introduction to Converser

Converser is the easiest way for you to communicate with your mobile users, and for them with you. Get going for free at http://converser.io/

Barry Nolan

August 07, 2013
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Transcript

  1. Converser is your connection with your app users. That helps

    drive your mobile business. - Gets users using your app - Keeps them engaged - Transforms communications - Drives revenue In one, simple to use platform INTRODUCTION
  2. CONVERSE In-App marketing and customer messaging KNOW Personal profiles of

    your users and their activity SUPPORT Support and respond to users in-app Converser takes 15 minutes to embed in your mobile apps which instantly allows you to:
  3. Using your app is your customer Get to know them,

    simply and at scale A rich profile of each user. (or you can operate anonymously) Message based around activity. - welcome messages - on-boarding messages - re-activation messages Capturing qualifications allow personalized messaging around actions & interests. History of every interaction with users
  4. Personalised messaging Embed media such as video Dedicated in-app inbox

    Customize look and feel of in- app messages One-tap interaction Call, link, or continue conversation Anatomy of an in-app conversation
  5. In-app conversations have a 78% engagement rate Open and read

    message 8X performance over traditional channels In-app conversations have a 52% conversion rate Complete the action
  6. You can let the Conversation flow Configure controls to: -

    create click to call - open a link in-app - open another app - continue the conversation - get decisions
  7. Simple conversation maker Designed by for ‘normal’ non-technical operators No

    code - just editing Target who, and when, to message
  8. Manual campaigns Lifecycle messaging Automated messaging beautiful and personal in-app

    marketing automated behavioral & lifecycle messaging system-to-customer messaging in one API call Conversation modes
  9. Message all users Or just the segment of most interest

    to your message Target Market In-App Message
  10. Customer Lifecycle Messaging Get users actually using your app, and

    improve engagement. Converser lets you create a communication schedule based on what users have, or have not done, in your app. - Welcome - Tutorials - Reminders (Hey, add your card details) - Feature reveals - Re-activation
  11. API Your Systems Your Customer Automated Messaging In just one

    API call, your systems can converse with your customers 1) Create a conversation template (e.g. e-ticket) 2) Save it as API triggered 3) Post API and inject message payload 4) Converser takes care of the rest (push, deliver, report)
  12. In-app Feedback and Support Users can get in touch -

    and you can understand their device environment
  13. SUMMARY Converser is your connection with your app users. That

    helps drive your mobile business. - Gets users using your app - Keeps them engaged - Transforms communications - Drives revenue In one, simple to use platform