Introduction to Converser

More at http://converser.io

Transcript

1. CRM & Communications for your mobile app Friday 11 October 13
2. Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 250 500 750 1,000 1,250 1,500 PCs Smartphones and tablets Global Annual Unit Sales (m) Desktop Then: PC based Communications Context of Mobile Communications Friday 11 October 13
3. Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 250 500 750 1,000 1,250 1,500 PCs Smartphones and tablets Global Annual Unit Sales (m) Desktop Smartphones Now: Communications shifts to mobile-first Context of Mobile Communications Friday 11 October 13
4. A CRM & Communications Platform that integrates into your app, transforming how you communicate with your customers Friday 11 October 13
5. IN APP COMMUNICATIONS In-App interactive messaging & support BEHAVIOURAL UNDERSTANDING Understands each of your app users DRIVING RESULTS Engagement Retention Revenues CRM & Communications For Mobile Apps Friday 11 October 13
6. Knowing your app users Converser builds a personal profile of each app user A rich profile of each user. (or you can operate anonymously) Message based around activity. - welcome messages - on-boarding messages - re-activation messages Captures qualifications to allow personalized messaging around actions & interests. History of every interaction with users Friday 11 October 13
7. Messages are all delivered through your app. Push messages to your customers One-tap interaction Call, link, or continue conversation Embed any media. Anatomy of an in-app conversation Friday 11 October 13
8. 80% engagement rate with messages 52% Conversion Rate ON ACTIONS 8X Performance Over Any Other Channel Friday 11 October 13
9. Write once for all your native iOS & Android apps Friday 11 October 13
10. updates, polls, coupons, questions, forms, chat, feedback … You can Say, Send or Ask anything you want Friday 11 October 13
11. Simple conversation maker & campaign manager No code - just editing Target who, and when, to message Friday 11 October 13
12. This will be sent to 149,843 people Precision Targeting Send the right message, to the right user, at the right time. Audiences are created live from any usage behavior or data. You can also sync with your backend services Friday 11 October 13
13. Converser compiles results for each conversation Overall campaign performance and individual responses that you can use to qualify. Friday 11 October 13
14. Automate customer messaging triggered by time and app behaviors. In-app behaviours Your customer Example: App on-boarding campaigns Automated Messaging Friday 11 October 13
15. Automated Message 30 days after a user has installed the app, ask for their thoughts and feedback Friday 11 October 13
16. Create the conversation Set any type or rule to trigger for conversation. Optional push notification Automation is easy to set up Friday 11 October 13
17. Allows your web services converse personally with each customer. Your systems Your customer Example: Automate customer interaction Enterprise Messaging Friday 11 October 13
18. ENTERPRISE MESSAGING In one API call, let your backend systems converse two-way with your customers, through your app. BENEFITS Great customer experience Every message touchable and two-way Fraction of cost of typical marketing channels (telephone, sms, in-person) One low fixed cost No limits on your conversations Friday 11 October 13
19. Enterprise Messaging - Simple Setup 1. Create a conversation template (e.g. boarding call) (can even be a complex workflow) 2. Leave a {Placeholderkey} for bespoke customer payload from your web-services 3. Add any actions / journeys for your customer to take, e.g.:Call, Link, open another app, continue conversation, etc. Insert bespoke customer payload Create a message template Customer Journeys Friday 11 October 13
20. Your backend services trigger messages in one-API call Friday 11 October 13
21. Collect user feedback, reply directly through your mobile app and minimize negative App Store reviews. Users can get in touch You can reply directly in-app In App Support Friday 11 October 13
22. In-app Feedback and Support Users can get in touch with questions, ratings, feedback. Converser gives context to their device setup Friday 11 October 13
23. In-app Feedback and Support Converse with and help your users through your app In-app Chat Friday 11 October 13
24. CRM & Communications for your mobile app Friday 11 October 13