Introduction to Converser

Introduction to Converser

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Barry Nolan

October 11, 2013
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  1. CRM & Communications for your mobile app Friday 11 October

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  2. Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world 2000 2001 2002 2003 2004 2005 2006 2007

    2008 2009 2010 2011 2012 2013 2014 2015 250 500 750 1,000 1,250 1,500 PCs Smartphones and tablets Global Annual Unit Sales (m) Desktop Then: PC based Communications Context of Mobile Communications Friday 11 October 13
  3. Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world 2000 2001 2002 2003 2004 2005 2006 2007

    2008 2009 2010 2011 2012 2013 2014 2015 250 500 750 1,000 1,250 1,500 PCs Smartphones and tablets Global Annual Unit Sales (m) Desktop Smartphones Now: Communications shifts to mobile-first Context of Mobile Communications Friday 11 October 13
  4. A CRM & Communications Platform that integrates into your app,

    transforming how you communicate with your customers Friday 11 October 13
  5. IN APP COMMUNICATIONS In-App interactive messaging & support BEHAVIOURAL UNDERSTANDING

    Understands each of your app users DRIVING RESULTS Engagement Retention Revenues CRM & Communications For Mobile Apps Friday 11 October 13
  6. Knowing your app users Converser builds a personal profile of

    each app user A rich profile of each user. (or you can operate anonymously) Message based around activity. - welcome messages - on-boarding messages - re-activation messages Captures qualifications to allow personalized messaging around actions & interests. History of every interaction with users Friday 11 October 13
  7. Messages are all delivered through your app. Push messages to

    your customers One-tap interaction Call, link, or continue conversation Embed any media. Anatomy of an in-app conversation Friday 11 October 13
  8. 80% engagement rate with messages 52% Conversion Rate ON ACTIONS

    8X Performance Over Any Other Channel Friday 11 October 13
  9. Write once for all your native iOS & Android apps

    Friday 11 October 13
  10. updates, polls, coupons, questions, forms, chat, feedback … You can

    Say, Send or Ask anything you want Friday 11 October 13
  11. Simple conversation maker & campaign manager No code - just

    editing Target who, and when, to message Friday 11 October 13
  12. This will be sent to 149,843 people Precision Targeting Send

    the right message, to the right user, at the right time. Audiences are created live from any usage behavior or data. You can also sync with your backend services Friday 11 October 13
  13. Converser compiles results for each conversation Overall campaign performance and

    individual responses that you can use to qualify. Friday 11 October 13
  14. Automate customer messaging triggered by time and app behaviors. In-app

    behaviours Your customer Example: App on-boarding campaigns Automated Messaging Friday 11 October 13
  15. Automated Message 30 days after a user has installed the

    app, ask for their thoughts and feedback Friday 11 October 13
  16. Create the conversation Set any type or rule to trigger

    for conversation. Optional push notification Automation is easy to set up Friday 11 October 13
  17. Allows your web services converse personally with each customer. Your

    systems Your customer Example: Automate customer interaction Enterprise Messaging Friday 11 October 13
  18. ENTERPRISE MESSAGING In one API call, let your backend systems

    converse two-way with your customers, through your app. BENEFITS Great customer experience Every message touchable and two-way Fraction of cost of typical marketing channels (telephone, sms, in-person) One low fixed cost No limits on your conversations Friday 11 October 13
  19. Enterprise Messaging - Simple Setup 1. Create a conversation template

    (e.g. boarding call) (can even be a complex workflow) 2. Leave a {Placeholderkey} for bespoke customer payload from your web-services 3. Add any actions / journeys for your customer to take, e.g.:Call, Link, open another app, continue conversation, etc. Insert bespoke customer payload Create a message template Customer Journeys Friday 11 October 13
  20. Your backend services trigger messages in one-API call Friday 11

    October 13
  21. Collect user feedback, reply directly through your mobile app and

    minimize negative App Store reviews. Users can get in touch You can reply directly in-app In App Support Friday 11 October 13
  22. In-app Feedback and Support Users can get in touch with

    questions, ratings, feedback. Converser gives context to their device setup Friday 11 October 13
  23. In-app Feedback and Support Converse with and help your users

    through your app In-app Chat Friday 11 October 13
  24. CRM & Communications for your mobile app Friday 11 October

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