Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Converser - Lifecycle Marketing
Search
Barry Nolan
May 03, 2013
Technology
1
48
Converser - Lifecycle Marketing
A presentation on lifecycle marketing at Converser.
Barry Nolan
May 03, 2013
Tweet
Share
More Decks by Barry Nolan
See All by Barry Nolan
Introduction to Converser
barry
0
100
Datapoints: Mobile and App Econonomy
barry
2
46
An Introduction to Converser
barry
0
56
Converser
barry
0
63
Converser
barry
0
140
Introduction To Converser.
barry
2
1.2k
Other Decks in Technology
See All in Technology
社内報はAIにやらせよう / Let AI handle the company newsletter
saka2jp
8
1.3k
実装で解き明かす並行処理の歴史
zozotech
PRO
1
650
空間を設計する力を考える / 20251004 Naoki Takahashi
shift_evolve
PRO
4
450
防災デジタル分野での官民共創の取り組み (2)DIT/CCとD-CERTについて
ditccsugii
0
120
定期的な価値提供だけじゃない、スクラムが導くチームの共創化 / 20251004 Naoki Takahashi
shift_evolve
PRO
4
360
10年の共創が示す、これからの開発者と企業の関係 ~ Crossroad
soracom
PRO
1
690
ACA でMAGI システムを社内で展開しようとした話
mappie_kochi
1
310
Simplifying Cloud Native app testing across environments with Dapr and Microcks
salaboy
0
120
AIAgentの限界を超え、 現場を動かすWorkflowAgentの設計と実践
miyatakoji
1
160
ガバメントクラウド(AWS)へのデータ移行戦略の立て方【虎の巻】 / 20251011 Mitsutosi Matsuo
shift_evolve
PRO
2
180
スタートアップにおけるこれからの「データ整備」
shomaekawa
2
340
そのWAFのブロック、どう活かす? サービスを守るための実践的多層防御と思考法 / WAF blocks defense decision
kaminashi
0
140
Featured
See All Featured
Fantastic passwords and where to find them - at NoRuKo
philnash
52
3.4k
Raft: Consensus for Rubyists
vanstee
139
7.1k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
9
590
StorybookのUI Testing Handbookを読んだ
zakiyama
31
6.2k
Why Our Code Smells
bkeepers
PRO
339
57k
The Art of Programming - Codeland 2020
erikaheidi
56
14k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
333
22k
Scaling GitHub
holman
463
140k
Practical Orchestrator
shlominoach
190
11k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
358
30k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
132
19k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
33
2.5k
Transcript
1 converser
2 Converser helps you: get to know your mobile app
customers, message and interact with them intelligently.
converser.io KNOW Insightful profiles of your customers, their status &
likes
converser.io CONVERSE In-App interactive customer messaging KNOW Insightful profiles of
your customers, their status & likes
converser.io CONVERSE In-App interactive customer messaging LEARN Analytics: customers &
campaigns KNOW Insightful profiles of your customers, their status & likes
converser.io Deliver any message right inside your apps. Updates Offers
Polls Surveys Forms Reminders ... Customers can interact with one-touch This is a conversation it happens right inside your apps
converser.io anything you want to say, ask or send, you
can.
converser.io The easiest conversation maker possible No code or design
experience needed. Simply edit & publish to all your apps.
9 five ways to improve your app success
converser.io Lifecycle Marketing Deliver different messages to your app users,
depending on where they are in their lifecycle.
11 each new user
12 Always welcome each new subscriber
13 Create a guided tour of your app Showcase each
feature on a page
14 Video message tours, intro’s, tutorials native across all devices
15 support users. get feedback. boost app ratings.
16 Private in-app feedback get more, better, and real-time feedback
from users
17 Feedback that you can respond to the conversation happens
all in-app
18 Turn feedback into roadmap for example, update your users
with simple one-tap to download
19 interactions, iterations, communications
20 Know your customers converser builds a personal profile of
customers, their likes & preferences
21 Personalized messaging Targeting allows you reach only the audiences
you want Audience: Women London Like: Indigo Like: £-off promos Analytics
22 Ask anything questions, offers, polls, surveys, forms...
23 Analytics that inform no matter the message, analytics report
performance and insights analytics automatically learn about each customers likes and dislikes
24 Simple rich messaging that users can interact with
25 Lifecycle messaging Automated message cycles to boost engagement. e.g.
Day 1, 7, 30...
26 Transactional messaging from you backend services with one-tap call-to-action
one API call
27 ways to improve monetization
28 See your customers Rich profiles of your app users
is valuable data for marketers/advertisers
29 Click-to-call messaging or click-to-link
30 In-app forms for anything from lead generation to competitions
31 Drive in-app purchases more interactive content increases conversion
32 re-engage lost users
33 Reactivate lapsed users automate messaging to users who haven’t
been around in a while
34 Improve app updates conversions rich messaging and one-tap downloads
35 converser