Converser - Lifecycle Marketing

A presentation on lifecycle marketing at Converser.

Transcript

1. 1 converser
2. 2 Converser helps you: get to know your mobile app customers, message and interact with them intelligently.
3. converser.io KNOW Insightful profiles of your customers, their status & likes
4. converser.io CONVERSE In-App interactive customer messaging KNOW Insightful profiles of your customers, their status & likes
5. converser.io CONVERSE In-App interactive customer messaging LEARN Analytics: customers & campaigns KNOW Insightful profiles of your customers, their status & likes
6. converser.io Deliver any message right inside your apps. Updates Offers Polls Surveys Forms Reminders ... Customers can interact with one-touch This is a conversation it happens right inside your apps
7. converser.io anything you want to say, ask or send, you can.
8. converser.io The easiest conversation maker possible No code or design experience needed. Simply edit & publish to all your apps.
9. 9 five ways to improve your app success
10. converser.io Lifecycle Marketing Deliver different messages to your app users, depending on where they are in their lifecycle.
11. 11 each new user
12. 12 Always welcome each new subscriber
13. 13 Create a guided tour of your app Showcase each feature on a page
14. 14 Video message tours, intro’s, tutorials native across all devices
15. 15 support users. get feedback. boost app ratings.
16. 16 Private in-app feedback get more, better, and real-time feedback from users
17. 17 Feedback that you can respond to the conversation happens all in-app
18. 18 Turn feedback into roadmap for example, update your users with simple one-tap to download
19. 19 interactions, iterations, communications
20. 20 Know your customers converser builds a personal profile of customers, their likes & preferences
21. 21 Personalized messaging Targeting allows you reach only the audiences you want Audience: Women London Like: Indigo Like: £-off promos Analytics
22. 22 Ask anything questions, offers, polls, surveys, forms...
23. 23 Analytics that inform no matter the message, analytics report performance and insights analytics automatically learn about each customers likes and dislikes
24. 24 Simple rich messaging that users can interact with
25. 25 Lifecycle messaging Automated message cycles to boost engagement. e.g. Day 1, 7, 30...
26. 26 Transactional messaging from you backend services with one-tap call-to-action one API call
27. 27 ways to improve monetization
28. 28 See your customers Rich profiles of your app users is valuable data for marketers/advertisers
29. 29 Click-to-call messaging or click-to-link
30. 30 In-app forms for anything from lead generation to competitions
31. 31 Drive in-app purchases more interactive content increases conversion
32. 32 re-engage lost users
33. 33 Reactivate lapsed users automate messaging to users who haven’t been around in a while
34. 34 Improve app updates conversions rich messaging and one-tap downloads
35. 35 converser