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Converser - Lifecycle Marketing

Converser - Lifecycle Marketing

A presentation on lifecycle marketing at Converser.

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Barry Nolan

May 03, 2013
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Transcript

  1. 1 converser

  2. 2 Converser helps you: get to know your mobile app

    customers, message and interact with them intelligently.
  3. converser.io KNOW Insightful profiles of your customers, their status &

    likes
  4. converser.io CONVERSE In-App interactive customer messaging KNOW Insightful profiles of

    your customers, their status & likes
  5. converser.io CONVERSE In-App interactive customer messaging LEARN Analytics: customers &

    campaigns KNOW Insightful profiles of your customers, their status & likes
  6. converser.io Deliver any message right inside your apps. Updates Offers

    Polls Surveys Forms Reminders ... Customers can interact with one-touch This is a conversation it happens right inside your apps
  7. converser.io anything you want to say, ask or send, you

    can.
  8. converser.io The easiest conversation maker possible No code or design

    experience needed. Simply edit & publish to all your apps.
  9. 9 five ways to improve your app success

  10. converser.io Lifecycle Marketing Deliver different messages to your app users,

    depending on where they are in their lifecycle.
  11. 11 each new user

  12. 12 Always welcome each new subscriber

  13. 13 Create a guided tour of your app Showcase each

    feature on a page
  14. 14 Video message tours, intro’s, tutorials native across all devices

  15. 15 support users. get feedback. boost app ratings.

  16. 16 Private in-app feedback get more, better, and real-time feedback

    from users
  17. 17 Feedback that you can respond to the conversation happens

    all in-app
  18. 18 Turn feedback into roadmap for example, update your users

    with simple one-tap to download
  19. 19 interactions, iterations, communications

  20. 20 Know your customers converser builds a personal profile of

    customers, their likes & preferences
  21. 21 Personalized messaging Targeting allows you reach only the audiences

    you want Audience: Women London Like: Indigo Like: £-off promos Analytics
  22. 22 Ask anything questions, offers, polls, surveys, forms...

  23. 23 Analytics that inform no matter the message, analytics report

    performance and insights analytics automatically learn about each customers likes and dislikes
  24. 24 Simple rich messaging that users can interact with

  25. 25 Lifecycle messaging Automated message cycles to boost engagement. e.g.

    Day 1, 7, 30...
  26. 26 Transactional messaging from you backend services with one-tap call-to-action

    one API call
  27. 27 ways to improve monetization

  28. 28 See your customers Rich profiles of your app users

    is valuable data for marketers/advertisers
  29. 29 Click-to-call messaging or click-to-link

  30. 30 In-app forms for anything from lead generation to competitions

  31. 31 Drive in-app purchases more interactive content increases conversion

  32. 32 re-engage lost users

  33. 33 Reactivate lapsed users automate messaging to users who haven’t

    been around in a while
  34. 34 Improve app updates conversions rich messaging and one-tap downloads

  35. 35 converser