Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Datapoints: Mobile and App Econonomy

Datapoints: Mobile and App Econonomy

A collection of research and data-points on the mobile app economy.


Barry Nolan

August 14, 2013


  1. Data Points Mobile - Apps - Opportunities

  2. Mobile Changing Everything

  3. Technology Cycles. Still Early in mobile Source: http://www.kpcb.com/insights/2013-internet-trends

  4. Each technology cycle adds 10X the users and units Source:

  5. Post-PC Economy - Smartphones are exploding Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world

  6. It is a mobile future Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world

  7. Tablet growth - 3X the adoption rate of iPhone Source:

  8. 2013 - Tablets have overtaken PCs Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world

  9. SMART MAJORITY: U.S. SMARTPHONE OWNERSHIP > 60% Source: http://www.nielsen.com/us/en/newswire/2013/mobile-majority--u-s--smartphone-ownership-tops-60-.html

  10. Mobile Behaviors Changing Enterprising Enagagement

  11. Mobile = fundamental change in scale Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world

  12. Much growth to come... Source: http://www.kpcb.com/insights/2013-internet-trends

  13. In 4 years, 75% of the worlds literate population will

    own a smartphone Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world
  14. Mobile = a fundamental change in use Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world

  15. Always on behaviors: Smartphone users reach for their phone 150

    times a day Source: http://www.kpcb.com/insights/2013-internet-trends
  16. Apps now compete with TV for consumer time spent Source:

  17. PC Obsolescence In Action: Users Who Own Smartphones And Tablets

    Are Dropping Their PC Usage Source: http://techcrunch.com/2013/08/01/pc-obsolescence-in-action-users-who-own-smartphones-and-tablets-are-dropping-their-pc-usage-in-the-uk/
  18. Mobile = Mind-shift in Enterprise Engagement “Mobile phones have changed

    not only the way we live and communicate. They have also changed the way we think. Customers have experienced a mind shift: They expect any desired information or service to be available, on any appropriate device, in context, at their moment of need.” Source: http://blogs.forrester.com/thomas_husson/13-08-01-marketers_now_is_the_time_to_act_on_the_mobile_opportunity
  19. Platforms Opportunities and Challenges

  20. It’s a two OS race. Everyone else is irrelevant Source:

  21. OS Market Shares - Q1 2013 Snapshot Source: http://www.visionmobile.com/blog/2013/07/report-developer-economics-q3-2013-state-of-the-developer-nation/

  22. Android Fragmentation is a huge developer (and support) challenge Source:

  23. Developer motivations behind platform selection Source: http://www.visionmobile.com/blog/2013/07/report-developer-economics-q3-2013-state-of-the-developer-nation/

  24. The App Economy Opportunities and Challenges

  25. Sizing The App Economy Source: Total downloads/install base are currently

    83 apps per iOS device sold and 53 apps per Android device activation. As at the end of May there will be 100 billion mobile apps installed on iOS and Android devices.
  26. App Forecasts Source: http://www.topapps.net/windows/how-mobile-apps-have-changed-the-world.html/

  27. The App Economy “The global app economy was worth $

    53Bn in 2012, and expected to rise to $ 68Bn in 2013. It is growing at a 28% CAGR between 2012 and 2016, reaching $143 Bn in 2016.” Source: http://www.visionmobile.com/blog/2013/07/report-developer-economics-q3-2013-state-of-the-developer-nation/
  28. Forrester: $2.1 Trillion Will Go Into IT Spend In 2013;

    Apps And The U.S. Lead The Charge Source: http://techcrunch.com/2013/07/15/forrester-2-1-trillion-will-go-into-it-spend-in-2013-apps-and-the-u-s-lead-the-charge/
  29. Mobile Apps Services Market Source: Forrester Report - Mobile App

    Internet Recasts TheSoftware And Services Landscape
  30. Mobile Marketing Budget Opportunity Source: http://www.kpcb.com/insights/2013-internet-trends

  31. Engaging and retaining app users is a huge challenge Source:

  32. Apps that can’t engage, can’t monetize Source: http://www.developereconomics.com/engagement-drives-in-app-purchases-for-games/

  33. The importance of app customer support Source: http://blog.converser.io/app-customer-support/ When asked

    When you experience issues with an app, what do you typically do?, 52% simply delete / forget the app, 3% will try contact customer service, others will attempt to reinstall or seek guidance online.
  34. The most popular developer tools and services Source: http://www.visionmobile.com/blog/2013/07/report-developer-economics-q3-2013-state-of-the-developer-nation/

  35. Using Tools Improves App Revenues Source: http://www.developereconomics.com/how-better-app-quality-results-in-more-downloads-and-revenue/

  36. Data Points Mobile - Apps - Opportunities