Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Converser
Search
Barry Nolan
May 01, 2013
Technology
0
130
Converser
Five ways to improve the performance of your mobile app.
Barry Nolan
May 01, 2013
Tweet
Share
More Decks by Barry Nolan
See All by Barry Nolan
Introduction to Converser
barry
0
95
Datapoints: Mobile and App Econonomy
barry
2
43
An Introduction to Converser
barry
0
51
Converser
barry
0
60
Converser - Lifecycle Marketing
barry
1
44
Introduction To Converser.
barry
2
1.2k
Other Decks in Technology
See All in Technology
FastConnect の冗長性
ocise
1
9.6k
明日からできる!技術的負債の返済を加速するための実践ガイド~『ホットペッパービューティー』の事例をもとに~
recruitengineers
PRO
3
100
技術的負債解消の取り組みと専門チームのお話 #技術的負債_Findy
bengo4com
1
1.2k
Building Products in the LLM Era
ymatsuwitter
10
4.4k
The 5 Obstacles to High-Performing Teams
mdalmijn
0
270
リーダブルテストコード 〜メンテナンスしやすい テストコードを作成する方法を考える〜 #DevSumi #DevSumiB / Readable test code
nihonbuson
11
5.8k
Culture Deck
optfit
0
330
自動テストの世界に、この5年間で起きたこと
autifyhq
10
7.1k
【Developers Summit 2025】プロダクトエンジニアから学ぶ、 ユーザーにより高い価値を届ける技術
niwatakeru
2
890
室長と気ままに学ぶマイクロソフトのビジネスアプリケーションとビジネスプロセス
ryoheig0405
0
320
バックエンドエンジニアのためのフロントエンド入門 #devsumiC
panda_program
16
6.5k
APIファーストで実現する運用性の高い IoT プラットフォーム: SORACOMのアプローチ
soracom
PRO
0
240
Featured
See All Featured
The Pragmatic Product Professional
lauravandoore
32
6.4k
Music & Morning Musume
bryan
46
6.3k
Into the Great Unknown - MozCon
thekraken
35
1.6k
Gamification - CAS2011
davidbonilla
80
5.1k
The Power of CSS Pseudo Elements
geoffreycrofte
75
5.5k
Documentation Writing (for coders)
carmenintech
67
4.6k
Embracing the Ebb and Flow
colly
84
4.6k
Adopting Sorbet at Scale
ufuk
74
9.2k
Docker and Python
trallard
44
3.3k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.4k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
3
310
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
10
1.3k
Transcript
1 converser
2 engagement is the greatest challenge for mobile apps.
3 How do you: Get to know your app users?
Build an enduring & profitable relationship with them?
4 Converser helps you: learn all about your mobile app
customers, message and interact with them intelligently.
converser.io KNOW Insightful profiles of your customers, their status &
likes
converser.io CONVERSE In-App interactive customer messaging KNOW Insightful profiles of
your customers, their status & likes
converser.io CONVERSE In-App interactive customer messaging LEARN Analytics: customers &
campaigns KNOW Insightful profiles of your customers, their status & likes
converser.io Deliver any message right inside your apps. Updates Offers
Polls Surveys Forms Reminders ... Customers can interact with one-touch This is a conversation it happens right inside your apps
converser.io anything you want to say, ask or send, you
can.
converser.io The easiest conversation maker possible No code or design
experience needed. Simply edit & publish to all your apps.
11 five ways to improve your app success
converser.io Lifecycle Marketing Deliver different messages to your app users,
depending on where they are in their lifecycle.
13 each new user
14 Always welcome each new subscriber
15 Create a guided tour of your app Showcase each
feature on a page
16 Video message tours, intro’s, tutorials native across all devices
17 support users. get feedback. boost app ratings.
18 Private in-app feedback get more, better, and real-time feedback
from users
19 Feedback that you can respond to the conversation happens
all in-app
20 Turn feedback into roadmap for example, update your users
with simple one-tap to download
21 Improve app updates conversions rich messaging and one-tap downloads
22 interactions, iterations, communications
23 Know your customers converser builds a personal profile of
customers, their likes & preferences
24 Personalized messaging Targeting allows you reach only the audiences
you want Audience: Women London Like: Indigo Like: £-off promos Analytics
25 Ask anything questions, offers, polls, surveys, forms...
26 Analytics that inform no matter the message, analytics report
performance and insights analytics automatically learn about each customers likes and dislikes
27 Simple rich messaging that users can interact with
28 Lifecycle messaging Automated message cycles to boost engagement. e.g.
Day 1, 7, 30...
29 Transactional messaging from you backend services with one-tap call-to-action
30 ways to improve monetization
31 See your customers Rich profiles of your app users
is valuable data for marketers/advertisers
32 Click-to-call messaging or click-to-link
33 In-app forms for anything from lead generation to competitions
34 Drive in-app purchases more interactive content increases conversion
35 re-engage lost users
36 Reactivate lapsed users automate messaging to users who haven’t
been around in a while