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May 01, 2013
Five ways to improve the performance of your mobile app.
May 01, 2013
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2 engagement is the greatest challenge for mobile apps.
3 How do you: Get to know your app users?
Build an enduring & proﬁtable relationship with them?
4 Converser helps you: learn all about your mobile app
customers, message and interact with them intelligently.
converser.io KNOW Insightful proﬁles of your customers, their status &
converser.io CONVERSE In-App interactive customer messaging KNOW Insightful proﬁles of
your customers, their status & likes
converser.io CONVERSE In-App interactive customer messaging LEARN Analytics: customers &
campaigns KNOW Insightful proﬁles of your customers, their status & likes
converser.io Deliver any message right inside your apps. Updates Offers
Polls Surveys Forms Reminders ... Customers can interact with one-touch This is a conversation it happens right inside your apps
converser.io anything you want to say, ask or send, you
converser.io The easiest conversation maker possible No code or design
experience needed. Simply edit & publish to all your apps.
11 ﬁve ways to improve your app success
converser.io Lifecycle Marketing Deliver different messages to your app users,
depending on where they are in their lifecycle.
13 each new user
14 Always welcome each new subscriber
15 Create a guided tour of your app Showcase each
feature on a page
16 Video message tours, intro’s, tutorials native across all devices
17 support users. get feedback. boost app ratings.
18 Private in-app feedback get more, better, and real-time feedback
19 Feedback that you can respond to the conversation happens
20 Turn feedback into roadmap for example, update your users
with simple one-tap to download
21 Improve app updates conversions rich messaging and one-tap downloads
22 interactions, iterations, communications
23 Know your customers converser builds a personal proﬁle of
customers, their likes & preferences
24 Personalized messaging Targeting allows you reach only the audiences
you want Audience: Women London Like: Indigo Like: £-off promos Analytics
25 Ask anything questions, offers, polls, surveys, forms...
26 Analytics that inform no matter the message, analytics report
performance and insights analytics automatically learn about each customers likes and dislikes
27 Simple rich messaging that users can interact with
28 Lifecycle messaging Automated message cycles to boost engagement. e.g.
Day 1, 7, 30...
29 Transactional messaging from you backend services with one-tap call-to-action
30 ways to improve monetization
31 See your customers Rich proﬁles of your app users
is valuable data for marketers/advertisers
32 Click-to-call messaging or click-to-link
33 In-app forms for anything from lead generation to competitions
34 Drive in-app purchases more interactive content increases conversion
35 re-engage lost users
36 Reactivate lapsed users automate messaging to users who haven’t
been around in a while