Marketing through Facebook effectively

BaseKit shows you how to market your business effectively through Facebook.

Transcript

1. Marketing through Facebook effectively BaseKit
2. Introduction • Facebook is extremely powerful in the world of social media and if used correctly can serve as an effective marketing tool. • By following a few a simple steps you can ensure that you keep your Facebook page on track while connecting with others around you.
3. Target your audience • Be specific when targeting your audience. • Content tends to be more successful when targeted at a particular group. • Identifying your audience early on will ensure you are create a dedicated following on Facebook.
4. Consistent content • To build and form relationships with your Facebook fans, you’ll need to produce consistent content and engage regularly. • The nature of your content should be relevant and engaging. You need to give your fans a reason to reach out and interact with your brand.
5. How do I achieve this? • Create varied content – mix it up with images and videos too. • Ask questions. Let your fans respond to generate discussion and content. • Be as human as possible so that your fans can relate and talk with you. • Once you have built this relationship ask them to share your content.
6. Images • Use a strong image for your profile image. It should be relevant and represent your brand – it could be your company logo. • Avoid changing your profile picture too often as this will be the image that your fans will recognise your company by.
7. Invest time • Time management is important with Facebook marketing. Set aside a time each day or every couple of days to post. • Bear in mind when people are going to be on Facebook the most. The busiest times are around 11am, 3pm and 8pm – use these times as guidelines.
8. • Use automated publishing tools like Postcron to schedule your posts so that they remain consistent at weekends and through holidays. • Respond to fans as quickly as possible. You need to carry on the discussion or conversation while they’re still engaged and the content is fresh.
9. Tag • The tagging feature is great for interacting with your fans. You can tag fans in both images and posts. • Tag people that you think would be genuinely interested in the content that you are putting out. • Targeting a more relevant circle will increase the likelihood of them sharing it with others.
10. Insights • You can use Facebook insights to see how much traffic and interest your page and posts are receiving. • This is a great indicator to see what works well and allows you to plan even more successful content for the future.