Marketing through Twitter effectively.pdf

Transcript

1. Marketing through Twitter effectively BaseKit
2. Introduction • While 140 characters may seem restrictive, the reality is that Twitter is actually highly advantageous for your business. • The popular micro blogging site is really quick and easy to use once you know how.
3. Bio • Make sure your Twitter biography is accurate. Keep it short and to the point making sure it is clearly highlighted who you are and what you do. • Add links to your company website and any blogs you may have. This will redirect your visitors to your other websites giving them some more information about your company.
4. For example…
5. Your followers • Target people who you think would be genuinely interested in your company and enjoy responding to your tweets as well as sharing them. • There are tools you can use such as Follower Wonk which will find people with similar interests in your area.
6. Tweeting • Think about your Tweets before you send them out. • Construct an engaging tweet which accommodates plenty of room for response – it could be a question or image. • Writing for your targeted audience will generate a better quality of response.
7. Continued… • Show personality as you are communicating with real people. • Twitter is a great place for sharing links and directing your followers to external content – shorten links with Bitly or TinyURL. • How much should you be tweeting? There isn’t really a set amount. You could aim for three or four spread over the morning and evening.
9. Share and interact • To make the most of your account you should respond and communicate with your followers. • You’ll need to follow up each response you get. Retweet positive comments and respond individually to questions. • This will automatically enable you to build relationships with your followers.
10. Timing • Plan tweets around future events. This will save you time. • Tweeting at similar times in the day will increase the chances of sharing - click through rates are at their highest around noon and 6pm. • Using Hootsuite allows you to automatically publish your tweets at a given time. You can also see what people are saying about your company on Twitter.