Solving Public Problems with Crowdsourcing

D5e9da56e4d1003889c1affe9cf483c5?s=47 Beth Simone Noveck
June 14, 2013
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Solving Public Problems with Crowdsourcing

D5e9da56e4d1003889c1affe9cf483c5?s=128

Beth Simone Noveck

June 14, 2013
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  1. TALK BETHSIMONENOVECK @bethnoveck JUNE142013 Solving Public Problems with CROWDSOURCING

  2. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 2

  3. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 3 SOLVING HARD

    PROBLEMS WITH CROWDSOURCING What is the impact of the vast growth of energy production in the US on your export business? Who are the global experts in horizontal drilling and its environmental consequences? What are likely scenarios in Syria or in the middle east? How do we enhance our manufacturing exports? What is the least expensive and best way to deliver mental health services to veterans? What should the bus stop or pay phone of tomorrow look like? How do we decrease childhood obesity? Which of our regulations impede entrepreneurship and how do we improve them?
  4. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 4 [Crowdsourcing] represents

    the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. Jeff Howe
  5. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 5

  6. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 6 Without power

    and independence, a town may contain good subjects, but it can have no active citizens. DeTocqueville DEMOCRATIZING PROBLEM SOLVING
  7. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 7

  8. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 8 [We] “simply

    do not have enough genes to program the brain fully in advance,” we must work together, extending and supporting our own intelligence with “social prosthetic” systems that make up for our missing cognitive and emotional capacities: “Evolution has allowed our brains to be configured during development so that we are ‘plug compatible’ with other humans, so that others can help us extend ourselves.” Harvard Group Brain Project
  9. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 9 WHAT GROUPS

    DO WELL Unconnected Tasks Connected Tasks Combined Tasks Networked Tasks Collaborative Tasks
  10. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 10 Using Networked

    Groups to Expand the Toolkit for Problem Solving
  11. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 11 Open Innovation:

    Generating Innovative Ideas to Solve Problems IDEAS
  12. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 12

  13. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 13

  14. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 14

  15. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 15

  16. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 16 Smarter Governance:

    Getting Better Information to Solve Problems DATA
  17. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 17

  18. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 18

  19. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 19

  20. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 20

  21. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 21 Tasks and

    Doing More with Less: Collaborating with the Crowd to Get Things Done TASKS
  22. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 22

  23. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 23

  24. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 24

  25. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 25

  26. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 26 Crowdsourcing as

    a Strategy for Economic Growth ECONOMIC GROWTH
  27. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 27

  28. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 28

  29. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 29

  30. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 30

  31. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 31

  32. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 32 Prioritizing Agendas

    and Allocating Resources OPINIONS
  33. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 33

  34. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 34

  35. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 35 Funding Public

    Goods through Crowdsourcing FUNDING
  36. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 36

  37. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 37

  38. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 38

  39. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 39 WHY PEOPLE

    PARTICIPATE  Accomplishing a goal  Engaging in the life of our democracy  Demonstrating skills and mastery  Community connection  Earning money  Doing stuff that matters
  40. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 40  Access

    to Smart People with Talent  Going Beyond the Usual Suspects  Building New Constituencies of Supporters  Sustaining Your Mandate Post-Election  Spotting Problems Faster  Finding More Creative Solutions  Developing New Ways to Implement Real Changes WHY DO IT: ADVANTAGES OF CROWDSOURCING
  41. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 41 SOLVING HARD

    PROBLEMS WITH CROWDSOURCING What is the impact of the vast growth of energy production in the US on your export business? Who are the global experts in horizontal drilling and its environmental consequences? What are likely scenarios in Syria or in the middle east? How do we enhance our manufacturing exports? What is the least expensive and best way to deliver mental health services to veterans? What should the bus stop or pay phone of tomorrow look like? How do we decrease childhood obesity? Which of our regulations impede entrepreneurship and how do we improve them?
  42. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 42 IF WE

    BUILD IT, WILL THEY COME: Designing an Effective Crowdsourcing Strategy
  43. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 43 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback HOW TO DO IT
  44. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 44 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  45. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 45 Identify the

    Problem
  46. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 46 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  47. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 47 Define the

    Process to Fit the Problem
  48. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 48 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  49. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 49 Compare Precedents

  50. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 50

  51. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 51

  52. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 52 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  53. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 53 Compress the

    Timeframe
  54. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 54 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  55. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 55 Make It

    Fun
  56. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 56 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  57. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 57 FINDING EXPERTS

    How to Find Who Knows What Identify and Reach the Audience
  58. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 58

  59. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 59 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  60. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 60 Give people

    the data
  61. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 61 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  62. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 62 CROWDSOURCING QUESTIONS

    NOT JUST ANSWERS Harvard Type 1 Diabetes Challenge Be committed to act
  63. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 63 Identify the

    problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
  64. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 64 CROWDSOURCING CHALLENGES

  65. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 65 Sometimes the

    Crowd Isn’t So Wise
  66. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 66 Crowdturfing

  67. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 67 Democracy Theatre

    Classic Trade-Off High Low Focus Participation Command and Control A Thousand flowers bloom FOCUSED COLLABORATION Low High
  68. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 68 PUBLIC VS.

    PRIVATE CHALLENGES: How is Solving Public Problems Different from Solving Private Ones? Public institutions do not have a well developed culture of asking questions. There is little institutional readiness to incorporating good ideas from outside.
  69. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 69 Bureaucracies lack

    access to good technology or people who can use it. The public distrusts the seriousness of the intention. Leaders often distrust the ability of the public to crowdsource wisely.
  70. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 70 WHAT WE

    DON’T YET KNOW
  71. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 71 RE-DESIGNING GOVERNANCE

     What tools and design should be considered?  How long should the initiative run?  What will drive participation? What are the incentives?  Who is my target audience/participant? How can I reach them? How many are needed?  What is the level of readiness/tech literacy of my participants?  What resources can I provide participants?  How will entries be evaluated? How will prize-based challenges be judged?  How will entries be curated and/or quality assurance be controlled?
  72. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 72 Creating New

    Mental Models RE-IMAGINING HOW WE GOVERN
  73. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 73 We need

    leadership to take on the best properties of the network, becoming more about connection, more human and more comfortable with our inevitable human limitations. David Weinberger Author of Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
  74. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 74 The openness

    of one’s work, the democracy and transparency of an activity — this is not just a mechanism to raise the effectiveness of government... It is a strengthening of the traditions of civil society and offers new opportunities for social initiatives.” Vladimir Putin
  75. TALK BETHSIMONENOVECK JUNE142013 Solving Public Problems with CROWDSOURCING