Solving Public Problems with Crowdsourcing

Transcript

1. TALK BETHSIMONENOVECK @bethnoveck JUNE142013 Solving Public Problems with CROWDSOURCING
2. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 2
3. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 3 SOLVING HARD PROBLEMS WITH CROWDSOURCING What is the impact of the vast growth of energy production in the US on your export business? Who are the global experts in horizontal drilling and its environmental consequences? What are likely scenarios in Syria or in the middle east? How do we enhance our manufacturing exports? What is the least expensive and best way to deliver mental health services to veterans? What should the bus stop or pay phone of tomorrow look like? How do we decrease childhood obesity? Which of our regulations impede entrepreneurship and how do we improve them?
4. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 4 [Crowdsourcing] represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. Jeff Howe
5. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 5
6. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 6 Without power and independence, a town may contain good subjects, but it can have no active citizens. DeTocqueville DEMOCRATIZING PROBLEM SOLVING
7. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 7
8. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 8 [We] “simply do not have enough genes to program the brain fully in advance,” we must work together, extending and supporting our own intelligence with “social prosthetic” systems that make up for our missing cognitive and emotional capacities: “Evolution has allowed our brains to be configured during development so that we are ‘plug compatible’ with other humans, so that others can help us extend ourselves.” Harvard Group Brain Project
9. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 9 WHAT GROUPS DO WELL Unconnected Tasks Connected Tasks Combined Tasks Networked Tasks Collaborative Tasks
10. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 10 Using Networked Groups to Expand the Toolkit for Problem Solving
11. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 11 Open Innovation: Generating Innovative Ideas to Solve Problems IDEAS
12. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 12
13. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 13
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15. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 15
16. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 16 Smarter Governance: Getting Better Information to Solve Problems DATA
17. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 17
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20. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 20
21. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 21 Tasks and Doing More with Less: Collaborating with the Crowd to Get Things Done TASKS
22. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 22
23. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 23
24. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 24
25. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 25
26. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 26 Crowdsourcing as a Strategy for Economic Growth ECONOMIC GROWTH
27. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 27
28. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 28
29. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 29
30. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 30
31. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 31
32. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 32 Prioritizing Agendas and Allocating Resources OPINIONS
33. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 33
34. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 34
35. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 35 Funding Public Goods through Crowdsourcing FUNDING
36. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 36
37. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 37
38. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 38
39. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 39 WHY PEOPLE PARTICIPATE  Accomplishing a goal  Engaging in the life of our democracy  Demonstrating skills and mastery  Community connection  Earning money  Doing stuff that matters
40. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 40  Access to Smart People with Talent  Going Beyond the Usual Suspects  Building New Constituencies of Supporters  Sustaining Your Mandate Post-Election  Spotting Problems Faster  Finding More Creative Solutions  Developing New Ways to Implement Real Changes WHY DO IT: ADVANTAGES OF CROWDSOURCING
41. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 41 SOLVING HARD PROBLEMS WITH CROWDSOURCING What is the impact of the vast growth of energy production in the US on your export business? Who are the global experts in horizontal drilling and its environmental consequences? What are likely scenarios in Syria or in the middle east? How do we enhance our manufacturing exports? What is the least expensive and best way to deliver mental health services to veterans? What should the bus stop or pay phone of tomorrow look like? How do we decrease childhood obesity? Which of our regulations impede entrepreneurship and how do we improve them?
42. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 42 IF WE BUILD IT, WILL THEY COME: Designing an Effective Crowdsourcing Strategy
43. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 43 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback HOW TO DO IT
44. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 44 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
45. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 45 Identify the Problem
46. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 46 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
47. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 47 Define the Process to Fit the Problem
48. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 48 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
49. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 49 Compare Precedents
50. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 50
51. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 51
52. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 52 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
53. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 53 Compress the Timeframe
54. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 54 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
55. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 55 Make It Fun
56. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 56 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
57. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 57 FINDING EXPERTS How to Find Who Knows What Identify and Reach the Audience
58. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 58
59. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 59 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
60. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 60 Give people the data
61. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 61 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
62. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 62 CROWDSOURCING QUESTIONS NOT JUST ANSWERS Harvard Type 1 Diabetes Challenge Be committed to act
63. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 63 Identify the problem Define the process to fit the problem Compare precedents Compress the timeframe Create incentives (make it fun/prize) Identify and reach the audience Give people the data Be committed to act Give feedback
64. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 64 CROWDSOURCING CHALLENGES
65. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 65 Sometimes the Crowd Isn’t So Wise
66. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 66 Crowdturfing
67. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 67 Democracy Theatre Classic Trade-Off High Low Focus Participation Command and Control A Thousand flowers bloom FOCUSED COLLABORATION Low High
68. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 68 PUBLIC VS. PRIVATE CHALLENGES: How is Solving Public Problems Different from Solving Private Ones? Public institutions do not have a well developed culture of asking questions. There is little institutional readiness to incorporating good ideas from outside.
69. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 69 Bureaucracies lack access to good technology or people who can use it. The public distrusts the seriousness of the intention. Leaders often distrust the ability of the public to crowdsource wisely.
70. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 70 WHAT WE DON’T YET KNOW
71. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 71 RE-DESIGNING GOVERNANCE  What tools and design should be considered?  How long should the initiative run?  What will drive participation? What are the incentives?  Who is my target audience/participant? How can I reach them? How many are needed?  What is the level of readiness/tech literacy of my participants?  What resources can I provide participants?  How will entries be evaluated? How will prize-based challenges be judged?  How will entries be curated and/or quality assurance be controlled?
72. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 72 Creating New Mental Models RE-IMAGINING HOW WE GOVERN
73. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 73 We need leadership to take on the best properties of the network, becoming more about connection, more human and more comfortable with our inevitable human limitations. David Weinberger Author of Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
74. BETHSIMONENOVECK TALK Solving Public Problems with CROWDSOURCING 74 The openness of one’s work, the democracy and transparency of an activity — this is not just a mechanism to raise the effectiveness of government... It is a strengthening of the traditions of civil society and offers new opportunities for social initiatives.” Vladimir Putin
75. TALK BETHSIMONENOVECK JUNE142013 Solving Public Problems with CROWDSOURCING