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Freemium for the Rest of Us - WordCamp Chicago 2014
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Patrick Rauland
June 15, 2014
Technology
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Freemium for the Rest of Us - WordCamp Chicago 2014
Why freemium is an excellent business model for spreading your product.
Patrick Rauland
June 15, 2014
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Transcript
Freemium for the Rest of Us Patrick Rauland - @BFTrick
Freemium Freemium is a pricing strategy by which a product
or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods. -- Wikipedia
Selling Something is Hard
We're Drowning in Information
8 Million Results for "WordPress E-Commerce Plugin"
2 Million Results for "WordPress E-Commerce Plugin Review"
How do you Stand out Against Millions?
Give Something Away For Free
Free Products do Two Amazing Things
#1 Free Products Lower the Switching Costs
Build a better mousetrap, and the world will beat a
path to your door -- Ralph Waldo Emerson
It's wrong
Qwerty & Dvorak
Qwerty
Dvorak
Dvorak > Qwerty
New Products Need to Mitigate Switching Costs
#2 Free Products Inform Your Users
Human Beings Love Information
We Care About The How of Things Work
We're More Skeptical
Let Your Product Be Your Marketing Team
Nothing is better selling your product than the product itself
None
Back to the story
None
Examples
Leo Babauta From ZenHabits.net
None
None
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None
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None
Freemium sells your product for you You just have to
let go of a tiny piece
Patrick Rauland - @BFTrick