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Freemium for the Rest of Us - WordCamp Chicago ...

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Avatar for Patrick Rauland Patrick Rauland
June 15, 2014
Technology
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Freemium for the Rest of Us - WordCamp Chicago 2014

Why freemium is an excellent business model for spreading your product.

Avatar for Patrick Rauland

Patrick Rauland

June 15, 2014
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Transcript

  1. Freemium for the Rest of Us Patrick Rauland - @BFTrick

  2. Freemium Freemium is a pricing strategy by which a product

    or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods. -- Wikipedia

  3. Selling Something is Hard

  4. We're Drowning in Information

  5. 8 Million Results for "WordPress E-Commerce Plugin"

  6. 2 Million Results for "WordPress E-Commerce Plugin Review"

  7. How do you Stand out Against Millions?

  8. Give Something Away For Free

  9. Free Products do Two Amazing Things

  10. #1 Free Products Lower the Switching Costs

  11. Build a better mousetrap, and the world will beat a

    path to your door -- Ralph Waldo Emerson

  12. It's wrong

  13. Qwerty & Dvorak

  14. Qwerty

  15. Dvorak

  16. Dvorak > Qwerty

  17. New Products Need to Mitigate Switching Costs

  18. #2 Free Products Inform Your Users

  19. Human Beings Love Information

  20. We Care About The How of Things Work

  21. We're More Skeptical

  22. Let Your Product Be Your Marketing Team

  23. Nothing is better selling your product than the product itself

  24. None

  25. Back to the story

  26. None

  27. Examples

  28. Leo Babauta From ZenHabits.net

  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None

  37. Freemium sells your product for you You just have to

    let go of a tiny piece

  38. Patrick Rauland - @BFTrick