Freemium for the Rest of Us - WordCamp Chicago 2014

Why freemium is an excellent business model for spreading your product.

Transcript

1. Freemium for the Rest of Us Patrick Rauland - @BFTrick
2. Freemium Freemium is a pricing strategy by which a product or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods. -- Wikipedia
3. Selling Something is Hard
4. We're Drowning in Information
5. 8 Million Results for "WordPress E-Commerce Plugin"
6. 2 Million Results for "WordPress E-Commerce Plugin Review"
7. How do you Stand out Against Millions?
8. Give Something Away For Free
9. Free Products do Two Amazing Things
10. #1 Free Products Lower the Switching Costs
11. Build a better mousetrap, and the world will beat a path to your door -- Ralph Waldo Emerson
12. It's wrong
13. Qwerty & Dvorak
14. Qwerty
15. Dvorak
16. Dvorak > Qwerty
17. New Products Need to Mitigate Switching Costs
18. #2 Free Products Inform Your Users
19. Human Beings Love Information
20. We Care About The How of Things Work
21. We're More Skeptical
22. Let Your Product Be Your Marketing Team
23. Nothing is better selling your product than the product itself
25. Back to the story
27. Examples
28. Leo Babauta From ZenHabits.net
37. Freemium sells your product for you You just have to let go of a tiny piece
38. Patrick Rauland - @BFTrick