Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Freemium for the Rest of Us - WordCamp Chicago ...

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Patrick Rauland Patrick Rauland
June 15, 2014
Technology
300
0

Freemium for the Rest of Us - WordCamp Chicago 2014

Why freemium is an excellent business model for spreading your product.

Avatar for Patrick Rauland

Patrick Rauland

June 15, 2014

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
Avatar for Patrick Rauland bftrick
0
170
Black Friday 2020: Your Biggest Sales Day Yet
Avatar for Patrick Rauland bftrick
1
120
10 Uncommon (& Weird) Ways to Prevent Fights
Avatar for Patrick Rauland bftrick
0
250
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
Avatar for Patrick Rauland bftrick
0
110
Live Your Life Like a Supervillain
Avatar for Patrick Rauland bftrick
0
200
Ninja Gravity Form 7
Avatar for Patrick Rauland bftrick
0
110
Are Robots Coming for Your Job?
Avatar for Patrick Rauland bftrick
0
120
Scoping eCommerce Projects
Avatar for Patrick Rauland bftrick
0
320
Accounting basics you need to get to a $1M+ seller
Avatar for Patrick Rauland bftrick
0
160

Other Decks in Technology

See All in Technology
Sansan Engineering Unit 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
1
5k
Genie Codeハンズオン応用編
Avatar for Takaaki Yayoi taka_aki
0
130
強化学習「理論」入門
Avatar for Etsuji Nakai enakai00
3
3.6k
[ChatGPT Work LT]事務作業が苦手な人のための バックオフィスの「半」自動化
Avatar for chimaki chimaki_iot
0
330
SO-101×VLAによる3色キューブのピック＆プレース
Avatar for ABEJA abeja
0
220
制約理論（ToC）入門　2026版
Avatar for Recruit recruitengineers
PRO
9
2.6k
【GCC2026】大規模言語モデルを活用した内製検索サービスの社内展開や業務活用
Avatar for Bandai Namco Studios Inc. bandainamcostudios
PRO
0
300
AI・HPC開発を支えるGPU環境の新しい選択肢 液冷GPUシステム「AquSys」の取り組み
Avatar for GPU UNITE gpuunite_official
0
110
AIに狂うスタートアップが、あえて「人との協働」に全振りした新卒エンジニア研修 / New Graduate Engineer Training at a Startup Accelerating AI Adoption
Avatar for akira ohno ohnoeight
0
100
カートの信頼性を担保するWireMockを使ったe2eテスト
Avatar for ykagano ykagano
0
570
ホームラボ紹介
Avatar for 世良泰明 y_sera15
0
210
Model Studio CLI × Token Plan
Avatar for 尾関将樹 | めい maigo999
0
190

Featured

See All Featured
Navigating the Design Leadership Dip - Product Design Week Design Leaders+ Conference 2024
Avatar for Andy Polaine apolaine
1
400
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
77
5.5k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.8k
KATA
Avatar for Megan Lloyd mclloyd
PRO
35
15k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
8.3k
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
Avatar for Kenny Baas-Schwegler baasie
0
650
Design in an AI World
Avatar for tapps tapps
1
280
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.4k
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
1
2.3k
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
1
10k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
6
1.2k

Transcript

  1. Freemium for the Rest of Us Patrick Rauland - @BFTrick

  2. Freemium Freemium is a pricing strategy by which a product

    or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods. -- Wikipedia

  3. Selling Something is Hard

  4. We're Drowning in Information

  5. 8 Million Results for "WordPress E-Commerce Plugin"

  6. 2 Million Results for "WordPress E-Commerce Plugin Review"

  7. How do you Stand out Against Millions?

  8. Give Something Away For Free

  9. Free Products do Two Amazing Things

  10. #1 Free Products Lower the Switching Costs

  11. Build a better mousetrap, and the world will beat a

    path to your door -- Ralph Waldo Emerson

  12. It's wrong

  13. Qwerty & Dvorak

  14. Qwerty

  15. Dvorak

  16. Dvorak > Qwerty

  17. New Products Need to Mitigate Switching Costs

  18. #2 Free Products Inform Your Users

  19. Human Beings Love Information

  20. We Care About The How of Things Work

  21. We're More Skeptical

  22. Let Your Product Be Your Marketing Team

  23. Nothing is better selling your product than the product itself

  24. None

  25. Back to the story

  26. None

  27. Examples

  28. Leo Babauta From ZenHabits.net

  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None

  37. Freemium sells your product for you You just have to

    let go of a tiny piece

  38. Patrick Rauland - @BFTrick