Scoping eCommerce Projects

Scoping eCommerce Projects

My presentation for WordCamp Miami.

Being a freelancer or working for an agency is hard. It seems like you’re always under pricing your projects and you have to put in extra hours just to finish the project. Or you’re over pricing your projects and your clients are upset at what they got. I’ll show you how to scope projects (in particular e-commerce projects) so that you and your clients are happy with the results and you both want to work together after the project.

#wcmia

https://2017.miami.wordcamp.org/session/scoping-ecommerce-projects/

D4398e14879a394a9feabd6871d6bbaa?s=128

Patrick Rauland

March 25, 2017
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Transcript

  1. Scoping eCommerce Projects Patrick Rauland @BFTrick http://bit.ly/wcmia-scope

  2. None
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  5. Littoral combat ship

  6. $200 Million Hold aircraft Cannons Clear mines

  7. Who cares about details?

  8. Costs Inflate

  9. $300-400 Million

  10. $478 Million

  11. USS Freedom $638 Million USS Independence $708 Million

  12. Performance

  13. Major Defects 4 Clutch assembly failures 4 Propulsion contaminated by

    sea water 4 Hull cracks
  14. “Next to no combat capability” - Senator John McCain

  15. “These ships have little chance of survival in a battle

    space” - Michele Mackin, GAO
  16. “I wouldn’t certify the crews & ships to go” -

    Jordy Harrison, US Navy
  17. Scoping

  18. How the US Navy builds ships 1. Create wishlist 2.

    Fund "plan" aka wishlist 3. Start building ships 4. Figure out what goes in the ships 5. Retroactively fix stuff
  19. You need to have a plan before you start building

  20. Approaches to building websites 1. Waterfall 2. Phases 3. MVP

  21. 1. Waterfall Plan everything

  22. None
  23. 2. Phases Do what you know

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  25. 3. MVP Do what's easiest

  26. None
  27. Discovery for eCommerce

  28. The Key to Discovery is Active Listening ... and Checking

    Your Assumptions
  29. "I want a clean, sleek, minimal design"

  30. Unknown unknowns

  31. Talk about the journey for each product

  32. Ask them about where they want to go

  33. 2. Definition

  34. Define what you're going to do 4 Sitemaps 4 Wireframes

    4 Prototyping 4 Tech specs 4 Client expectations 4 Communication tools & Frequency
  35. 3. Proposal

  36. Remember: Have a plan!

  37. Questions? 4 http://speakinginbytes.com 4 http://www.lynda.com/trial/ patrickrauland 4 http://wooconf.com