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Scoping eCommerce Projects

Scoping eCommerce Projects

My presentation for WordCamp Miami.

Being a freelancer or working for an agency is hard. It seems like you’re always under pricing your projects and you have to put in extra hours just to finish the project. Or you’re over pricing your projects and your clients are upset at what they got. I’ll show you how to scope projects (in particular e-commerce projects) so that you and your clients are happy with the results and you both want to work together after the project.

#wcmia

https://2017.miami.wordcamp.org/session/scoping-ecommerce-projects/

Patrick Rauland

March 25, 2017
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  1. Scoping eCommerce Projects
    Patrick Rauland
    @BFTrick
    http://bit.ly/wcmia-scope

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  2. Littoral combat ship

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  3. $200 Million
    Hold aircraft
    Cannons
    Clear mines

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  4. Who cares about details?

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  5. Costs Inflate

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  6. $300-400 Million

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  7. $478 Million

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  8. USS Freedom $638 Million
    USS Independence $708 Million

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  9. Major Defects
    4 Clutch assembly failures
    4 Propulsion contaminated by sea water
    4 Hull cracks

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  10. “Next to no combat
    capability”
    - Senator John
    McCain

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  11. “These ships have
    little chance of
    survival in a battle
    space”
    - Michele Mackin,
    GAO

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  12. “I wouldn’t certify the
    crews & ships to go”
    - Jordy Harrison, US Navy

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  13. How the US Navy builds ships
    1. Create wishlist
    2. Fund "plan" aka wishlist
    3. Start building ships
    4. Figure out what goes in the ships
    5. Retroactively fix stuff

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  14. You need to have a plan
    before you start building

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  15. Approaches to building websites
    1. Waterfall
    2. Phases
    3. MVP

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  16. 1. Waterfall
    Plan everything

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  17. 2. Phases
    Do what you know

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  18. 3. MVP
    Do what's easiest

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  19. Discovery for eCommerce

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  20. The Key to Discovery is
    Active Listening
    ... and Checking Your Assumptions

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  21. "I want a clean, sleek,
    minimal design"

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  22. Unknown unknowns

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  23. Talk about the journey for
    each product

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  24. Ask them about where they want to go

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  25. 2. Definition

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  26. Define what you're going to do
    4 Sitemaps
    4 Wireframes
    4 Prototyping
    4 Tech specs
    4 Client expectations
    4 Communication tools & Frequency

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  27. Remember: Have a plan!

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  28. Questions?
    4 http://speakinginbytes.com
    4 http://www.lynda.com/trial/
    patrickrauland
    4 http://wooconf.com

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