Google Analytics for Clients

Google Analytics is an incredibly powerful analytics tool that many clients don’t know how to use. Discover how you can use Google Analytics to re-think the customer journey, and better identify and reach your client’s ideal customers.

We’ll cover:

* How to setup & monitor goals
* How to create segments
* How to filter out bot traffic
* How to tracks revenue & conversions
* How to calculate net profit

Transcript

1. Google Analytics for Clients Patrick Rauland - @BFTrick - Brand Manager @ Paid Memberships Pro
2. The Problem With Marketing... “Half the money I spend on advertising is wasted; the trouble is I don't know which half” - John Wanamaker
3. The Solution Google Analytics tries to solve this problem. It tells you who is using your website, where they came from, and what they did on your site.
4. Agenda • Purpose for Google Analytics • What can Google Analytics do? • Google Analytics 4 • Getting Value from Google Analytics ◦ Goals ◦ Segments ◦ Emailing reports ◦ Tracking revenue • Live demo! 🤞 • Questions
5. A Little About You 1. Are you looking to learn anything specific? 2. Do you currently use your client’s Google Analytics? 3. Do you get paid for Google Analytics work?
6. What Can Google Analytics Do?
7. What GA Can Do For You 1. Audience ◦ Where is my audience located and how do they access my site (devices)? 2. Behavior ◦ How do people engage on my site? 3. Conversions ◦ How much revenue/leads does my site generate? 4. Acquisition ◦ How do visitors reach my site? Ultimate goal: maximize your marketing efforts
8. What is Coming in GA4?
9. GA4 1. Announced October 14, 2020 ◦ https://blog.google/products/marketingplatform/analytics/n ew_google_analytics 2. Driven by Privacy 3. Multi-device by default 4. Event driven ◦ Replaces old hits & pageviews model
10. GA4 Data 1. Event driven ◦ Replaces old hits & pageviews model 2. Fundamentally different data models ◦ Data can’t be upgraded 3. You can run GA4 in a few ways: ◦ New site with GA4 ◦ New site with both Universal Analytics (old) and GA4 ◦ Add GA4 to a site with Universal Analytics
11. My Recommendation Run both Universal Analytics (old) and GA4 (new). • You’ll want to start collecting GA4 data soon. • You’ll probably need to use UA data in the near term Bonus tip: • Your client should set up their own GA account • You don’t want to be tied to them forever
12. GA4 WordPress Support • MonsterInsights (3+ million installs) ◦ Doesn’t yet support GA4. ◦ https://www.wpbeginner.com/beginners-guide/how-to-instal l-google-analytics-in-wordpress/comment-page-11/#comme nt-1508037 ◦ - I’m waiting for MonsterInsights support • Insert Headers & Footers • Site Kit by Google (1+ million installs)
13. Getting Value from Google Analytics
14. Measure Success (Goals) 1. Many clients have no idea what part of their business is successful 2. Use Goals to measure success or steps leading to success
15. Measure Success (Ecommerce)
16. Use UTM Parameters • Help you track traffic sources • Great for ◦ Guest posts ◦ Emails ◦ Affiliates ◦ Podcasts • UTM Builders are helpful ◦ https://utmbuilder.net/
17. You can charge for the map Once You Have The Goal... Who What (Messaging) Where Goal
18. You Can Also Charge for Automation / Utility
19. Deliver Value
20. Demo Time
21. Services for Clients • $ Setup • $ Training • $$ Setup + Treasure Map • $$$ Custom dimension setup
22. Questions? Download Paid Memberships Pro for free on WordPress.org wordpress.org/plugins/ paid-memberships-pro Email info@paidmembershipspro.com Twitter @BFTrick