Salesforce App Cloud - Experience a New Way to Build Apps

Presented 10/7 @ Gartner Symposium / IT Expo

Transcript

2. Brian Goldfarb
 SVP, App Cloud Marketing Experience a New Way to Build Apps App Cloud @bgoldy
 bgold@salesforce.com
3. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
4. Cloud Computing Pioneer 
 New Technology Model 
 New Business Model 
 New Philanthropic Model 1960s Mainframe 1980s Client/Server Today Cloud
5. New Technology Model Multitenant cloud Speed & innovation Scalable metadata platform Rapid customization Most trusted enterprise cloud Security | Availability | Performance 70% faster time to market CAT
6. New Business Model Subscription pricing Global Customer Success Group Broad ecosystem and community Focused on Customer Success 37% increase in customer 
 revenue growth
7. ` Subtitle text 1.1M+ Service Hours 1%
 Time $100M+ Grants 1%
 Equity 26K+ Nonprofit Organizations 1%
 Product pledge1percent.org 
 New Philanthropic Model 1-1-1 Model $250M Donated Product
8. 4th Largest Software Company in the World in 2016 $6.62B FY16 revenue guidance 20K FY16 Employees 2013 • 2014 • 2015 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 2011 • 2012 2013 • 2014 
 2015 Most innovative companies in the world
9. CUSTOMER SUCCESS PLATFORM
10. App Development App Cloud Business Intelligence Analytics Cloud Salesforce Automation Sales Cloud 1:1 Customer Journeys Marketing Cloud Online Communities Community Cloud Service Operations Service Cloud CUSTOMER SUCCESS PLATFORM Internet of Things IoT Cloud
11. The World is More Connected than Ever increase in daily digital interactions 5x internet users 2.8B mobile users 5.2B 21% internet traffic up 69% mobile traffic up connected things 75B
12. Companies Need to Deliver Connected Experiences Single View of Customer Engaging User Experience Connected Things
13. The Connected Experience is Still Broken Your Customer Siloed Experiences Employee Experience App Experience Product Experience
14. A Modern App Has Complex Requirements Identity Preferences Customer Profile Productivity Dashboards & Analytics Business Processes Elasticity Contextual Scale Trust Payments Private Data Real-time Connections Sensors Streams of data Engagement Marketing Campaigns Social
15. IT Needs a New Way to Deliver Apps Productivity Apps Engagement Apps Connected Apps Elastic Model-Driven Streaming Across technology, development and management
16. FORCE HEROKU ENTERPRISE Model-driven development platform Polyglot platform for elastic scale APPEXCHANGE #1 Enterprise App Marketplace LIGHTNING THUNDER Stream & event- based primitives Visual development platform TRAILHEAD Fun, easy, interactive way to learn App Cloud Introducing: Salesforce App Cloud Experience a new way to build apps
17. Experience a New Way to Build Apps Elastic Model-Driven Streaming Engagement Apps Connected Apps Automate Business Processes, Faster Productivity Apps
18. Build Model-Driven Productivity Apps Fast Force and Lightning Clicks or Code Build fast, collaboratively with clicks and code Deliver the Modern Dev Experience
 Containers, microservices, & modern languages Connect to Any Back Office Data Deliver apps for customers, partners, & employees
19. Experience a New Way to Build Apps Elastic Model-Driven Streaming Productivity Apps Engagement Apps Deliver Scalable Consumer Experiences Connected Apps
20. Deliver Engaging Apps with Heroku Flexibility and Scale are Key To Success Personalized Consumer Experiences Custom and flexible user design Build in Any Modern Language
 Modern languages and ecosystem of 150+ add-ons Connected to Salesforce
 Sync customer apps with business processes
21. Heroku Enterprise: Advanced Controls for IT NEW NEW NEW Global Deployment Options Easily deploy your app to the geography of your choice Selectable Regions Single Sign-On Access Heroku Enterprise with one login, shared across App Cloud Integrated Identity Private Spaces Configurable Networks Run apps inside trusted, private network boundaries Virginia Oregon Tokyo California Frankfurt Ireland Singapore Sydney
22. Experience a New Way to Build Apps Elastic Model-Driven Streaming Turn Events into Connected Experiences Productivity Apps Engagement Apps Connected Apps
23. How do you turn billions of events into a connected experience?
24. Capture Massive Data Streams in Real Time Customer data from sensors, devices, websites and apps Create 1:1 Engagement Engage customers through Salesforce apps Execute Actions with Intelligence Filter streams and use insights to take smarter actions Introducing the IoT Cloud Powered by Thunder NEW
25. Salesforce App Cloud Experience a new way to build apps AppExchange Trailhead Shared Identity & Data Model Integration Shield FORCE HEROKU ENTERPRISE THUNDER LIGHTNING Trusted and Connected Platform Run all your apps on a trusted platform Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps
26. Provides sales and marketing services to leading brands and retailers Consolidated 5 platforms into Salesforce App Cloud Cut development cycles from 2 years to 3 months www.crossmark.com
27. Agility Layer App Data & Metadata within Salesforce Force | Lightning | Tap into the Ecosystem to Accelerate Innovation AppExchange Partner Apps Heroku 3rd Party ERP Data Lightning Connect Heroku Connect CROSSMARK’s App Cloud Architecture Connected Apps Employee Apps CROSSMARK Back Office
28. Define a Clear Process from Idea to an App Idea Vision Prototyping Governance Development Production Desired Outcome; Business Value Fast, Iterative Design with the Business Prioritization; Best Practices; Master Data Agile Scrum; Test-Driven Development Enablement; Change Management Ensure business involvement at every step 8-12 weeks
29. Choose the Right Approach for Each App From task-oriented to high-compute apps approach must vary based on the use case Productivity Engagement Connected Apps Apps Apps FORCE HEROKU HEROKU CONNECT LIGHTNING THUNDER LIGHTNING CONNECT
30. Blaze Your App Cloud Trail with Trailhead Trailhead Interactive challenges and learning paths Badges, gamification, and reporting 100% free and open to anyone trailhead.salesforce.com
31. thank y u