How to (and how not to) get hired: Marketing for web designers

Presented at Future of Web Design, NYC 2011 by Andi Graham.

Transcript

1. How To ( ) Get Hired.
   Marketing for Web Designers & Developers
   and How
   Not To
   Andi Graham @BigSea
   

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2. How Not to Get Hired
   

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3. Make sure we can find you in
   plenty of compromising photos.
   

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4. Don’t worry about
   misspellings and bad grammar.
   (Hmmm…)
   

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5. Let everyone know you’re too good
   to do the work that needs to be done.
   [redacted]
   ugh i hate web design sometimes!!
   21 Oct Favorite Retweet Reply
   [redacted]
   I hate clients. End of rant and end of tweeting
   for a while, while I do this pansy job!!!
   1 Nov Favorite Retweet Reply
   [redacted]
   definitely gonna start recommending @3dcart
   to my clients since I HATE TO CODE!!!
   7 hours ago Favorite Retweet Reply
   [redacted]
   After banging my head for hours against some
   code, I remember why I hate php and
   Wordpress. I want to burn my computer.
   2 hours ago Favorite Retweet Reply
   

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6. How to Get Hired
   

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7. Make sure your portfolio & website
   are up to date.
   Lucida Handwriting?
   Ouch.
   Yup. Those buttons
   say “click here.”
   

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8. Determine your rates and
   for whom you want to work.
   Agencies Clients
   Work $$$ Hassle
   

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9. Agencies
   Clients
   ‣ Send out your links.
   ‣ Attend industry events.
   ‣ Find internships.
   ‣ Make friends.
   ‣ Join up. Network.
   ‣ Read local pubs.
   ‣ Pro-bono non-profit projects.
   ‣ Make friends.
   

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10. Use your resources.
    

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11. Start a blog.
    And more of the obvious.
    Attend meet-ups and industry events.
    Follow the people you want to work with
    and actively engage them.
    

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12. How to Get Hired Again.
    

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13. Business cards like these
    are FREE!
    Make it easy for people to
    refer you.
    

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14. Make sure people
    know you’re available.
    Might be a bit extreme.
    Tasteful, but limited audience.
    Site nav - yes!
    

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15. Be your own biggest fan.
    (If you’re not, who will be?)
    

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16. Embrace your weaknesses.
    

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17. Become an expert at something.
    Keep learning.
    

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18. Bill hourly and honestly.
    

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19. Do good work.
    

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20. Thank You!
    

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21. Andi Graham
    @BigSea
    facebook.com/andikuhn
    andi@bigseadesign.com
    www.bigseadesign.com
    

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