Guess who's map, map again, keyword map

Since starting her own consultancy, Billie's going back to the basics.
Don't worry the basic stuff doesn't form part of the talk - we'll start from the point the data has been gathered and your spreadsheet starts to take form.

Billie will show you how to map keywords to the research, clarity and sales intent methodology. Then you'll see how to format your document so clients can easily understand your intent and how it fits into their business goals.

Transcript

7. Billie’s back, tell a friend Founder of RankSuite SEO Consultant at Uptake Agency Is the real slim shady @BillieGeena #brightonSEO
8. Billie’s back, tell a friend How often do you revisit the basics? @BillieGeena #brightonSEO
13. @BillieGeena #brightonSEO
14. @BillieGeena #brightonSEO
15. @BillieGeena #brightonSEO
17. Don’t tell anyone @BillieGeena #brightonSEO
18. I find keyword mapping boring @BillieGeena #brightonSEO
19. @BillieGeena #brightonSEO
20. But it’s the start of something beautiful @BillieGeena #brightonSEO
21. @BillieGeena #brightonSEO
22. Well maybe not beautiful but it makes us better at our jobs @BillieGeena #brightonSEO
23. Let’s play pretend @BillieGeena #brightonSEO
25. You are now the Head of SEO for M&Ms @BillieGeena #brightonSEO
26. Well done! @BillieGeena #brightonSEO
27. Your Salary? @BillieGeena #brightonSEO
28. All you can eat M&Ms @BillieGeena #brightonSEO
30. We’ve completed our Keyword Research @BillieGeena #brightonSEO
31. Now we map @BillieGeena #brightonSEO
32. @BillieGeena #brightonSEO
33. @BillieGeena #brightonSEO
34. @BillieGeena #brightonSEO
36. @BillieGeena #brightonSEO
37. I LOOOOVE using Sitebulb for this @BillieGeena #brightonSEO
38. Set up a crawl and use this content search option @BillieGeena #brightonSEO
39. @BillieGeena #brightonSEO
40. @BillieGeena #brightonSEO
41. @BillieGeena #brightonSEO
42. Export and map to your spreadsheet @BillieGeena #brightonSEO
43. We’ve identified a bunch of exact match internal linking opportunities @BillieGeena #brightonSEO
44. @BillieGeena #brightonSEO
45. @BillieGeena #brightonSEO
46. Using the Share in Search Report from Ahrefs @BillieGeena #brightonSEO
47. Using the Share in Search Report from Ahrefs @BillieGeena #brightonSEO
48. @BillieGeena #brightonSEO
49. @BillieGeena #brightonSEO
50. @BillieGeena #brightonSEO
51. Let’s use this to recognize our top competitors in the SERPs @BillieGeena #brightonSEO
52. @BillieGeena #brightonSEO
53. Are there any glaringly obvious content opportunities? @BillieGeena #brightonSEO
54. Do we see mixed content in the SERP? @BillieGeena #brightonSEO @BillieGeena #brightonSEO
55. Make notes here. @BillieGeena #brightonSEO @BillieGeena #brightonSEO
56. Future you will thank you @BillieGeena #brightonSEO @BillieGeena #brightonSEO
58. Download the framework @BillieGeena #brightonSEO
59. Get 2 months free on RankSuite when you sign up for an annual account with code: BrightonSEO24 Launching June 2024 @BillieGeena #brightonSEO