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Google Updates with John Mueller and Billie Geena

billiegeena
September 14, 2023

Google Updates with John Mueller and Billie Geena

Join John and Billie for this session on Google updates, past and future.

They'll be talking about some of the recent changes in search and provide tips for how sites can take advantage of them.

You might even get to hear some off-the-record thoughts on how to prepare for the future!

billiegeena

September 14, 2023
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Transcript

  1. #BrightonSEO GOOGLE UPDATES GOOGLE UPDATES IS SEO DEAD? Has AI

    Taken MY Job? Help, I think I’m a robot. How far has Google come? Past, Present and Future.
  2. @johnmu Working on Search since 2008. Has been involved with

    over 7 Google updates. Leads the Google Search Relations team, which connects website owners with Google Search teams, and creates all the Search documentation for SEOs / site- owners. About John About John
  3. @BillieGeena Ten years working on digital projects Five years of

    Technical SEO Eight weeks of running my agency Navigated many updates Survived many client update meltdowns Founder of Uptake Agency About Billie Geena About Billie Geena
  4. Who’s Going to the SE Who’s Going to the SE

    Ranking Karaoke party Ranking Karaoke party tonight?? tonight??
  5. Raise your hand if... Who’s in the audience? Who’s in

    the audience? @Johnmu // @billiegeena #BrightonSEO
  6. Just at different times and for different reasons We’re all

    We’re all Google’s Google’s favourite child. favourite child. @Johnmu // @billiegeena #BrightonSEO
  7. Without a holistic view, importance on the pillars wouldn’t be

    split evenly. We’d be running around like headless chickens. But without But without strategy, we’d strategy, we’d all struggle. all struggle. @Johnmu // @billiegeena #BrightonSEO
  8. Content Technical Webspam Let’s look at some of the things

    that had the biggest impact on us So many things happen all the time So many things happen all the time @Johnmu // @billiegeena #BrightonSEO
  9. Updates about content: - Reduce short-cuts - Focus on quality

    over quantity @Johnmu // @billiegeena #BrightonSEO
  10. Technical SEO updates: - Implement modern best practices and know

    what's coming. - Use a common and flexible CMS or delegate to a hosting platform. @Johnmu // @billiegeena #BrightonSEO
  11. What if you don't want to? Life goes on :-)

    Updates come, updates go. @Johnmu // @billiegeena #BrightonSEO
  12. What if you don't want to? Life goes on :-)

    Updates come, updates go. Don't mess with clients' websites. @Johnmu // @billiegeena #BrightonSEO
  13. What if you don't want to? Life goes on :-)

    Updates come, updates go. Don't mess with clients' websites. Often, updates reflect updated expectations by users & ecosystem changes. @Johnmu // @billiegeena #BrightonSEO
  14. PEOPLE WANT A GREAT EXPERIENCE ON THE WEB. DON'T BE

    AN EXAMPLE IN THE NEXT "THE WEB SUCKS" ARTICLE. @Johnmu // @billiegeena #BrightonSEO
  15. Let's zoom out Let's zoom out before before zooming in

    zooming in @Johnmu // @billiegeena #BrightonSEO
  16. Algorithms are not one Algorithms are not one simple thing,

    it's a balancing simple thing, it's a balancing act of lots of algorithms act of lots of algorithms with their own ratings. with their own ratings.
  17. CWV is one example, because you site has high performance

    scores does not mean it will rank even if the content is thin. Lots of algorithms, Lots of algorithms, lots of factors lots of factors
  18. CORE WEB VITALS - CORE WEB VITALS - Page experience

    Page experience guidance guidance @Johnmu // @billiegeena #BrightonSEO
  19. Is important for success in ranking generally Involves focusing on

    more than one or two page experience aspects Google updated the page experience guidance to emphasize that good page experience: @Johnmu // @billiegeena #BrightonSEO
  20. INP to replace FID First Input Delay (FID) will be

    replaced with Interaction to Next Paint (INP) Search Console reports on it already and you can test your pages now. Coming in March 2024. @Johnmu // @billiegeena #BrightonSEO
  21. Consider Core Web Vitals for page experience CWV aligns with

    page experience Does not guarantee success in Search (nothing does) @Johnmu // @billiegeena #BrightonSEO
  22. Making us ask what does helpful mean since 2022. Helpful

    Helpful content content @Johnmu // @billiegeena #BrightonSEO
  23. Helpful means different things to different industries. Some examples are

    listed in the Search Quality Rater Guidelines. This isn’t a secret sauce to ranking thought. It’s just examples and ideas. @Johnmu // @billiegeena #BrightonSEO
  24. She’s just finished rolling out, we don’t know much yet

    August Update August Update @Johnmu // @billiegeena #BrightonSEO
  25. Raise your hand if you Raise your hand if you

    was on holiday when was on holiday when the update was the update was announced? announced?
  26. Ok, Google play arms Ok, Google play arms of an

    angel by Sarah of an angel by Sarah McLachlan McLachlan @Johnmu // @billiegeena #BrightonSEO
  27. John... Do you plan on John... Do you plan on

    taking anything else taking anything else we love away? we love away? @Johnmu // @billiegeena #BrightonSEO
  28. Finding value for Finding value for users & site owners

    users & site owners For example rich results: how can they be useful for For example rich results: how can they be useful for users & site-owners without overwhelming them? users & site-owners without overwhelming them? Could Google more selectively show them? Could Google more selectively show them? @Johnmu // @billiegeena #BrightonSEO
  29. WHY SGE? Our focus on the quality of content, rather

    than how content is produced, is a helpful guide that has helped us deliver reliable, high-quality results to users for years. Also, we would recommend thinking about who, how, and why about your content. @Johnmu // @billiegeena #BrightonSEO
  30. How have the increase in AI content and increasing prioritisation

    of generative search impacted the Helpful Content Updates from 2022? - Alice Rowan @Johnmu // @billiegeena #BrightonSEO
  31. Why does content that doesn't meet the Helpful Content Guidelines

    rank over content that does meet it? - Anonymous @Johnmu // @billiegeena #BrightonSEO
  32. How is this update going to impact rankings? - Sanjay

    Nagpal, India Today Group @Johnmu // @billiegeena #BrightonSEO
  33. What’s planned for the future with SGE? When will it

    roll out in my country? - Anonymous @Johnmu // @billiegeena #BrightonSEO
  34. After SGE was rolled out, for many of our keywords,

    we are seeing keyword-stuffed pages dominating the top positions on the SERP. Why? - Richa Veere, STI @Johnmu // @billiegeena #BrightonSEO
  35. Should I work on / launch a site before or

    during updates? - Anonymous @Johnmu // @billiegeena #BrightonSEO
  36. Which data does an update use? How far back does

    it go? - Anonymous @Johnmu // @billiegeena #BrightonSEO
  37. I had a technical issue right before the core update.

    Am I screwed? - Anonymous @Johnmu // @billiegeena #BrightonSEO
  38. The algorithm is learning by itself and is rolling out

    'unconfirmed' updates. 'Official' updates are G understanding what it has done, packaging it up and announcing to the masses -Anonymous @Johnmu // @billiegeena #BrightonSEO
  39. Stay updated The search status dashboard is the place to

    be. Subscribe with the RSS feed (check "RSS to email") Search Central Blog (also RSS feed) + our socials Follow Barry Schwartz, of course
  40. Final Take aways don't panic monitor technical trends before they're

    "updates" prepare: flexible infrastructure be objective about content quality: schedule for review and delete or fix stay informed make update-memes for bonus points
  41. Billie Geena We’ve been John Mueller & Ask us stuff

    @Johnmu @BillieGeena #BrightonSEO