Lead Generation with WordPress - WordCamp NYC 2019

On September 14-15 Bill Rice spoke in New York City, NY at the WordCamp conference. During this presentation he showcased how Kaleidico uses WordPress as a platform to launch a variety of lead generation campaigns. In this presentation, you will get tons of insights and examples of how to do the same for your projects and clients.

In this presentation you will learn the following:

• What creates client value in a web design and development project?
• Why you need to think about UX/UI strategy
• Crash course in Conversion Rate Optimization
• Tactical, ready-to-use tips (get ready to take some screenshots)
• Secret Tip!

Transcript

1. Lead Generation with WordPress WordCamp NYC September 14-15, 2019
2. GET THE SLIDES: https://kaleidico.com/wordcamp-nyc-2019 Bill Rice bill.rice@kaleidico.com 734-775-4487
3. Why I love Wordpress
4. 2007 Anyone remember this year?
5. FORECLOSED
6. Our Agenda • What creates client value in a web design & development project? • Why you need to think about UX/UI strategy • Crash course in Conversion Rate Optimization • Tactical, ready-to-use tips (get ready to take some screenshots) • Secret tip!
7. Secret to Charging More
8. It’s not beautiful, unless it works beautifully
9. The market we operate in...
10. Premium WP themes have commoditized WP design
11. Premium plugins have commoditized WP development
12. How to Differentiate
13. What They Lack...And, Where We Add Value • No strategy behind the design or features • Generally, pre-made themes and plugins decrease performance • No optimization for encouraging revenue generating activities • Strategy driven design and feature sets • Every design or development decision is is optimized for conversion and lead generation • Designed and developed for performance
14. UX/UI Strategy Matters
16. Building the Strategy
18. Now, how execute the strategy with WordPress?
19. Conversion Rate Optimization
21. Generating That First Lead
22. Site Navigation
23. Call to Action - Buttons
24. Call to Action - Web Forms
25. Call to Action - Clarity + No Distractions
26. Call to Action - Different Goals
27. Call to Action - Downloads
28. Call to Action - Play Buttons
29. Images (unsplash.com)
30. Value Proposition
31. Value Proposition
32. Social Proof
33. Social Proof
34. Page Speed
35. Getting Tactical
36. Rock Solid Hosting
37. Build for speed, mobile, and user experience
38. Miscellaneous • If you’re using a premium theme - lighter is better • Autoptimize (Page Speed) • Yoast (SEO) • Ajax Load More (Increase page views) • Zapier (APIs)
39. Web Forms
40. Create Consistent UX Design
41. Advanced Custom Fields
42. Gutenberg Blocks
43. Categories = Sales Funnels
44. Templates (Patterns) that Work EVERYTIME (get your camera ready!)
45. Header CTA + Web Form + Phone
46. Mobile Phone
47. Blog Posts
48. Secret Tip! Understand Your Client’s Sales Process This will help you: • Design a more effective user journey (UX/UI) • Generate a higher quality lead
49. Q&A GET THE SLIDES: https://kaleidico.com/wordcamp-nyc-2019 Bill Rice bill.rice@kaleidico.com 734-775-4487
50. Lead Generation with WordPress WordCamp NYC September 14-15, 2019