Lead Generation with Wordpress

WordCamp Minneapolis 2019 Presentation

On August 23, 2019 I spoke in Minneapolis, MN at the WordCamp conference. During this presentation I showcased how Kaleidico uses WordPress as a platform to launch a variety of lead generation campaigns. In this presentation, you will get tons of insights and examples of how to do the same for your projects and clients.

In this presentation you will learn the following:

- What creates client value in a web design and development project?
- Why you need to think about UX/UI strategy
- Crash course in Conversion Rate Optimization
- Tactical, ready-to-use tips (get ready to take some screenshots)
- Secret Tip!

Hope you enjoy the presentation!

Transcript

1. Lead Generation with WordPress WordCamp Minneapolis/St. Paul August 22-24, 2019
2. Why I love Wordpress
3. 2007 Anyone remember this year?
4. FORECLOSED
5. Our Agenda • What creates client value in a web design and development project? • Why you need to think about UX/UI strategy • Crash course in Conversion Rate Optimization • Tactical, ready-to-use tips (get ready to take some screenshots) • Secret tip!
6. Secret to Charging More
7. It’s not beautiful, unless it works beautifully
8. The market we operate in...
9. Premium WP themes have commoditized WP design
10. Premium plugins have commoditized WP development
11. How to Differentiate
12. What all Themes & Plugins Lack... • Strategy • Purpose • Performance • Revenue
13. Features that Get You Paid More • Strategy • Conversion • Lead Generation • Performance
14. UX/UI Strategy Matters
16. Building the Strategy
17. Where are we now? • Customers • Competitors • Product • Organization
18. Where do we want to be? • Goals/objectives • Vision/mission
19. How do we get there with WordPress?
20. Conversion Rate Optimization
22. Generating That First Lead
23. Site Navigation
24. Call to Action - Buttons
25. Call to Action - Web Forms
26. Call to Action - Clarity + No Distractions
27. Call to Action - Different Goals
28. Call to Action - Downloads
29. Call to Action - Play Buttons
30. Images (unsplash.com)
31. Value Proposition
32. Value Proposition
33. Social Proof
34. Social Proof
35. Page Speed
36. Getting Tactical
37. Rock Solid Hosting
38. Build for speed, mobile, and user experience
39. Miscellaneous • If you’re using a premium theme - lighter is better • Autoptimize (Page Speed) • Yoast (SEO) • Ajax Load More (Increase page views) • Zapier (APIs)
40. Web Forms
41. Create Consistent UX Design
42. Advanced Custom Fields
43. Gutenberg Blocks
44. Categories = Funnels
45. Templates (Patterns) that Work EVERYTIME (get your camera ready!)
46. Header CTA + Web Form + Phone
47. Mobile Phone
48. Blog Posts
49. Secret Tip! Understand Your Client’s Sales Process This will help you: • Design a more effective user journey (UX/UI) • Generate a higher quality lead
50. Q&A GET THE SLIDES: https://kaleidico.com/wordcamp-minneapolis-2019 Bill Rice bill.rice@kaleidico.com 734-775-4487
51. Lead Generation with WordPress WordCamp Minneapolis/St. Paul August 22-24, 2019