Hacking brand: What a 102% jump in clicks taught me about branded content.

Hassan is a brand-obsessed Content Marketer & SEO who's more than doubled revenue associated with content marketing for his clients. He's worked with brands like Semrush, QuickBooks, and ConversionXL and
recently launched the Brandkestein newsletter: a “documentary” newsletter that publicly shares his journey to take a DTC brand from $0-$100,000.

Link to questions for interviewing product marketing, sales, and customers:

https://docs.google.com/document/d/1n_TcCSC2s2aZAWdGs-0Jlwu1uMyhsE-A8-uEToHi4ZQ/edit?usp=sharing

Transcript

1. PAGE | 1 Hacking brand: What a 102% jump in clicks taught me about branded content. Hassan Ud-deen (aka Brandkenstein) @Hassan Ud-deen Speakerdeck.com/username Hack The Box
2. PAGE | 2 It started with a content audit
3. PAGE | 3 Da lift…
4. PAGE | 4 The PAGE | 4 Feelz were Realz
5. PAGE | 5 (Receiving news of a promotion)
6. PAGE | 6 PAGE | 6 Until…
7. PAGE | 7 “How does content support lead gen?” Product marketing Sales Content
8. PAGE | 8 SEO focus 👎 Industry commentary 👍 “Those Topics Are Old News”
9. PAGE | 9 Recovering from Emotional damage
10. PAGE | 10 We Had An Unhealthy Content Strategy Too much focus on SEO
11. PAGE | 11 Time to course correct… But how?
12. PAGE | 12 Deep dive on the brand & product Phase 1: Unique insights for content + SEO Sales Product marketing Customers
13. PAGE | 13 Phase 1: Sales 🔎 Pain points Content takeaways when interviewing… Prospect language Common objections
14. PAGE | 14 27 questions: level up your strategy 👉Link to the 27 questions (with examples)
15. PAGE | 15 Phase 1: Product Marketing🔎 Differentiation Content takeaways when interviewing… Unique benefits Product positioning
16. PAGE | 16 Phase 1: Customers🔎 Decision making Content takeaways when interviewing… Brand advocacy Buying motivation
17. PAGE | 17 GSC: Filter out brand 💡ChatGPT is your friend!
18. PAGE | 18 Product Marketing Sales & lead gen SEO Brand-aligned content 🤌
19. PAGE | 19 Brand-aligned content is distinctive Conceptually unique enough to give audiences a good reason to consume. Differentiated "Everyday" content is more interesting with creative twists and reframes relevant to the audience. Distinctive
20. PAGE | 20 Use GSC/Ahrefs to align your product. Create a regular series on the topic. Search optimized series
21. PAGE | 21 New blog category
22. PAGE | 22 Newsjacking that benefits SEO & lead gen Capitalize on industry news. Showcase your product helps.
23. PAGE | 23 “I just used this to close a deal” Editorial, SEO, & commercial value for: 👉 Product 👉 Growth 👉 Sales
24. PAGE | 24 Community-fuelled content Have experts weigh in on an existing subject. Actually requires a “brand” to “hack.”
25. PAGE | 25 Product-led insights from the team 🧠 1 GSC/SEO data🔎 2 Branded content (distinct & versatile)🔥 3 Phase 2: Hacking brand for a strong strategy
26. PAGE | 26
27. PAGE | 27 https://www.linkedin.com/in/hassan-uddeen @Hassanuddeen on LinkedIn LinkedIn
28. PAGE | 28 https://www.tiktok.com/@hassanuddeen @Hassanuddeen on TikTok TikTok
29. PAGE | 29 Brandkenstein Newsletter https://brandkenstein.com/
30. PAGE | 30 Follow for more on content & SEO LinkedIn TikTok Brandkenstein Newsletter @Hassanuddeen on LI & TikTok