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3. E-COMMERCE
4. Definition of E-Commerce  E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers
5. E-Commerce Categories  Two major categories  Other categories
6. Two Major Categories  Business-to-consumer (B2C) : Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.  Business-to-business (B2B): Businesses make online transactions with other businesses.
7. Other Categories  Consumer-to-consumer (C2C)  Mobile commerce (m-commerce)  E-learning  E-government
8. Benefits of E-Commerce  Benefits to organizations  Benefits to consumers
9. Benefits to organizations  Global reach  Cost reduction  Supply chain improvements  Extended hours: 24/7/365  Customization  Improved customer relations
10. Benefits to consumers  More products and services  Cheaper products and services  Instant delivery  Information availability  Participation in auctions
11. Business applications  Email  Instant messaging  Online shopping and order tracking  Online banking  Shopping cart software  Teleconferencing  Electronic tickets
12. Online Shopping  Advantages:  24-hour access  Ability to comparison shop  The in-home privacy  Variety
13. Online Shopping (cont).. How do you buy something
14. Interesting Facts and Statistics  Every 1.2 seconds, a Canadian makes a purchase with their PayPal account  Almost 20 per cent of Canadians make three or more online purchases per month (comScore 2009).
15. ADVANTAGES OF E- COMMERCE  Faster buying/selling procedure, as well as easy to find products.  Buying/selling 24/7.  More reach to customers, there is no theoretical geographic limitations.  Low operational costs and better quality of services.  No need of physical company set-ups.  Easy to start and manage a business.  Customers can easily select products from different providers without moving around physically.
16. DISADVANTAGES OF E- COMMERCE  Unable to examine products personally  Not everyone is connected to the Internet  There is the possibility of credit card number theft  Mechanical failures can cause unpredictable effects on the total processes.
18. What is Digital Marketing?  Promoting products and services using digital distribution and social media channels to reach consumers in a timely ,relevant, personal and cost-effective manner.  leverages traditional marketing areas such as direct marketing by providing the same method of communicating with an audience but in a digital fashion.  delivered via internet, mobile text messaging , display / banner ads and digital outdoor signage.
19. Why Use Digital Marketing?  Increase website traffic  Increase brand recognition  Improve search engine rankling  Generate leads  Increase online sales conversions  Improve internal communications
20. Who's Using Digital Marketing?  Small to medium businesses increasingly rely upon online digital marketing techniques and distribution channels.  Digital communications and multimedia technologies are significantly changing the way SMBs :-  Communicate with their customers  Promote products and  Market services
21. The 7 C’s Of Digital Marketing - Convergence
22. Web Analytics
23. Search Engine Optimization
24. Email Marketing
25. Affiliate Marketing
26. Mobile Marketing
27. Online Video Marketing
28. Conclusion  The Internet has lead to the birth and evolution E-commerce. E-commerce has now become a key component of many organizations in the daily running of their business.  As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium.
29. References (content)  Web. 10 Apr. 2010. www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt  Web. 10 Apr. 2010. http://en.wikipedia.org/wiki/E-commerce  Web. 10 Apr. 2010. http://wiki.media- culture.org.au/index.php/E-commerce_-_Overview_-_E- Commerce_Major_Categories  Web. 10 Apr. 2010. http://www.exampleessays.com/viewpaper/19642.html  Web. 12 Apr. 2010. http://www.newswire.ca/en/releases/archive/October2009/3 0/c4231.html  Kerin, Roger A., Steven William. Hartley, and William Rudelius. "Retailing and Wholesaling." Marketing: the Core. Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19. Print.
30. Thank You  Are there any questions?