A talk given to designers at the Intuit campus in Plano, TX addressing how designers might more richly integrate ethics into their practice through the process of reflection. Thanks to James Helms for the invitation.
copenhagenletter.org COPENHAGEN LETTER Tech is not above us Progress is more than innovation Build from trust Design open to scrutiny From human-centered to humanity-centered design
fastcodesign.com/90152218/designers-its-time-to-move-slowly-and-fix-things MOVE SLOW AND FIX THINGS Designers and programmers are great at inventing software. We obsess over every aspect of that process: the tech we use, our methodology, the way it looks, and how it performs. Unfortunately we’re not nearly as obsessed with what happens after that, when people integrate our products into the real world. They use our stuff and it takes on a life of its own. Then we move on on to making the next thing. We’re builders, not sociologists. — Jonas Downey
http://www.todayifoundout.com/index.php/2010/07/humans-have-a-lot-more-than-five-senses/ SIGHT SMELL TASTE HEARING TOUCH And these are associations with those senses. color odor sweet pitch pressure pain texture sour salty bitter umami timbre loudness amplitudeintensity envelope spectrum frequency motion space light depth of field gestalt memory flavor breath perspiration
What if it were possible to experience atomic forces? hearing touch thermoception nociception magnetoception tension sensors pressure balance interoception Christa Sommerer and Laurent Mignonneau: Nano-scape (2002)
SINGLE-LOOP LEARNING REAL WORLD DECISION FEEDBACK DECISION- MAKING RULES MENTAL MODEL DOUBLE-LOOP LEARNING REAL WORLD DECISION FEEDBACK DECISION- MAKING RULES MENTAL MODEL
Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. — Scott Cook hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company
Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. — Scott Cook ACTIVITY WHAT TWO BASE EMOTIONS MAKE UP DELIGHT? hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company
rage vigilance ecstasy admiration terror amazement grief loathing disgust boredom anger annoyance interest anticipation joy serenity acceptance trust fear apprehension distraction surprise sadness pensiveness remorse disapproval awe submission love optimism aggressiveness contempt Robert Plutchik 3D Model Exploded 2D Model
The Emotions that Make Marketing Campaigns Go Viral Harvard Business Review hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral
If delight is joy accompanied by surprise, what questions might this raise? LET’S REFLECT hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company joy surprise
Pathway options available to Arts and Technology students ATCM 2300 Introduction to Technoculture ATCM 2301 Computer Imaging CE 1335 Computer Science I ATCM 2302 Design I ATEC Foundation ATCM 1316 Drawing Foundations ATCM 2303 Project Management for ATEC I ATCM 2305 Computer Animation Processes CS 2335 Computer Science II for Non-majors Animation ATCM 2320 Critical Media Research Foundations ATCM 2322 Media History ATCM 2321 Reading Media Critically ATCM 2335 Internet Studio I Critical Media Studies ATCM 2304 Exploration of ATEC or ATCM 2355 Survey of Digital Fabrication ATCM 2365 Game Design Fundamentals ATCM 2305 Computer Animation Processes ATCM 2303 Project Management for ATEC I ATCM 2322 Media History or ATCM 2322 Reading Media Critically ATCM 2335 Internet Studio I Design and Production ATCM 1316 Drawing Foundations ATCM 2303 Project Management for ATEC I ATCM 2365 Game Design Fundamentals CS 2335 Computer Science II for Non-majors Game Studies ATCM 2380 Communication and Social Science Theories PSY 2301 Introduction to Psychology ATCM 2385 Media and Communication Research Methods I PSY 2301 Statistics for Psychology Mediated Communication Every ATEC student takes these four foundational courses. 2 The student begins foundational work in one of the five ATEC pathways. 1
Who students learn with is just as important as what they learn. Computer Science 112 students 2 sections Design I 240 students 8 sections Computer Imaging 267 students 9 sections Technocult ure 297 students 12 sections Data retrieved August 25, 2017
SEEK FEEDBACK Ask "Can you give me some feedback on what I did?” Ask yourself "What have I learnt today?" and ask others "What have you learnt today?" VALUE PERSONAL STRENGTHS Identify positive accomplishments and areas for growth VIEW EXPERIENCES OBJECTIVELY Imagine the situation is on stage and you are in the audience EMPATHIZE Say out loud what you imagine the other person is experiencing KEEP A JOURNAL Record your thoughts, feelings and future plans; look for emerging patterns PLAN FOR THE FUTURE Plan changes in behavior based on the patterns you identified CREATE YOUR OWN FUTURE Combine the virtues of the dreamer, the realist, and the critic REFLECTIVE PRACTICE IN YOUR LIFE David Summerville and June Keeling
MIND READING You assume that you know what people think without having sufficient evidence of their thoughts. FORTUNE-TELLING You predict the future negatively: things will get worse, or there is danger ahead. CATASTROPHIZING You believe that what has happened or will happen will be so awful and unbearable that you won’t be able to stand it. ALWAYS & NEVER You believe that an unpleasant situation that’s irritating you will always be that way and never change. NEGATIVE FILTERING You focus almost exclusively on the negatives and seldom notice the positives. “He thinks I’m a loser” “I won’t get that job” “It would be terrible if I failed” “Look at all the people who don’t like me” “I always make a fool of myself when presenting” 24 7
MIND READING You assume that you know what people think without having sufficient evidence of their thoughts. FORTUNE-TELLING You predict the future negatively: things will get worse, or there is danger ahead. CATASTROPHIZING You believe that what has happened or will happen will be so awful and unbearable that you won’t be able to stand it. ALWAYS & NEVER You believe that an unpleasant situation that’s irritating you will always be that way and never change. NEGATIVE FILTERING You focus almost exclusively on the negatives and seldom notice the positives. “He thinks I’m a loser” “I won’t get that job” “It would be terrible if I failed” “Look at all the people who don’t like me” “I always make a fool of myself when presenting” 24 7 “I don’t know what he think, but it’s okay if he thinks I’m a loser” “I don’t know what tomorrow may bring, but I can do my best to prepare” “I’d rather not fail, but if I do I can handle it. I’ll learn from my mistakes.” “There are people enjoy my company” “I can prepare more to have an outstanding presentation”
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