Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords.
In this talk, I'll show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too.
In this session, you’ll discover how to:
- Understand search intent
- Use that understanding of intent to improve navigation, information architecture, tools, and functionality
- Make content more helpful by answering questions
- Use smart metadata and markup
Download a guide of my tips and takeaways from this talk >> bit.ly/understandingintent