Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How do we create the first impressions?
Search
Cheesecake Labs
September 30, 2020
Science
0
55
How do we create the first impressions?
Caker Natalia Ferreira
Cheesecake Labs
September 30, 2020
Tweet
Share
More Decks by Cheesecake Labs
See All by Cheesecake Labs
Cats' wellness & care
cheesecakelabs
0
49
Menstrual cup: suit and freedom
cheesecakelabs
0
66
Life is a cycle, better with a bicycle
cheesecakelabs
0
51
Interview Process: how to get the best of people
cheesecakelabs
1
84
My capsule wardrobe experience
cheesecakelabs
3
60
Stonewall Rebellion and its impact on LGBTQIA+ history
cheesecakelabs
1
40
Pregnancy, childbirth and breastfeeding: What do I have to do with it?
cheesecakelabs
0
48
MBTI - Psychological types described by Jung
cheesecakelabs
0
130
The Artist's Way
cheesecakelabs
0
47
Other Decks in Science
See All in Science
高校生就活へのDA導入の提案
shunyanoda
0
6k
データマイニング - グラフデータと経路
trycycle
PRO
1
220
AI(人工知能)の過去・現在・未来 —AIは人間を超えるのか—
tagtag
1
150
実力評価性能を考慮した弓道高校生全国大会の大会制度設計の提案 / (konakalab presentation at MSS 2025.03)
konakalab
2
210
Agent開発フレームワークのOverviewとW&B Weaveとのインテグレーション
siyoo
0
360
学術講演会中央大学学員会府中支部
tagtag
0
310
データベース14: B+木 & ハッシュ索引
trycycle
PRO
0
490
AIに仕事を奪われる 最初の医師たちへ
ikora128
0
990
生成検索エンジン最適化に関する研究の紹介
ynakano
2
1.4k
A Guide to Academic Writing Using Generative AI - A Workshop
ks91
PRO
0
140
データマイニング - ノードの中心性
trycycle
PRO
0
280
データマイニング - コミュニティ発見
trycycle
PRO
0
160
Featured
See All Featured
Balancing Empowerment & Direction
lara
5
690
Code Reviewing Like a Champion
maltzj
526
40k
A Tale of Four Properties
chriscoyier
161
23k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
359
30k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
KATA
mclloyd
PRO
32
15k
The Art of Programming - Codeland 2020
erikaheidi
56
14k
Practical Orchestrator
shlominoach
190
11k
Visualization
eitanlees
149
16k
Designing Experiences People Love
moore
142
24k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
657
61k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.7k
Transcript
How do we create the first impressions? Theories of social
psychology
The study of our knowledge of the social world, how
we interact and perceive the world as actors and spectators. Social Cognition
Impressions are notions that are created in contact with people
and that give us an interpretive framework to evaluate them. Impressions
It allows generalizing characteristics in order to simplify information, organizing
and giving meanings. There are three types of evaluation: Affective Moral Instrumental. *All of this is influenced by our personal constructs. Categorization
Primacy Effect Tendency to give more importance to first impressions
about a person than to further information. Corresponds to the durability or persistence of first impressions. (Asch, 1946)
Halo Effect Tendency to capture the characteristics that will confirm
the first impression.
A primeira impressão é a que fica
It is the way of categorizing people through signs and
information, predicting their behavior and theirs and attitudes. Expectations
None
Be careful when assuming an expectation of first impression, it
does not always correlate with reality.
Thank you!
References: Processos fundamentais da cognição O efeito da percepção