How do we create the first impressions?

Transcript

1. How do we create the first impressions? Theories of social

   psychology

2. The study of our knowledge of the social world, how

   we interact and perceive the world as actors and spectators. Social Cognition

3. Impressions are notions that are created in contact with people

   and that give us an interpretive framework to evaluate them. Impressions

4. It allows generalizing characteristics in order to simplify information, organizing

   and giving meanings. There are three types of evaluation: Affective Moral Instrumental. *All of this is influenced by our personal constructs. Categorization

5. Primacy Effect Tendency to give more importance to first impressions

   about a person than to further information. Corresponds to the durability or persistence of first impressions. (Asch, 1946)

6. Halo Effect Tendency to capture the characteristics that will confirm

   the first impression.

7. A primeira impressão é a que fica

8. It is the way of categorizing people through signs and

   information, predicting their behavior and theirs and attitudes. Expectations
9. None

10. Be careful when assuming an expectation of first impression, it

    does not always correlate with reality.

11. Thank you!

12. References: Processos fundamentais da cognição O efeito da percepção