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How do we create the first impressions?
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Cheesecake Labs
September 30, 2020
Science
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54
How do we create the first impressions?
Caker Natalia Ferreira
Cheesecake Labs
September 30, 2020
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Transcript
How do we create the first impressions? Theories of social
psychology
The study of our knowledge of the social world, how
we interact and perceive the world as actors and spectators. Social Cognition
Impressions are notions that are created in contact with people
and that give us an interpretive framework to evaluate them. Impressions
It allows generalizing characteristics in order to simplify information, organizing
and giving meanings. There are three types of evaluation: Affective Moral Instrumental. *All of this is influenced by our personal constructs. Categorization
Primacy Effect Tendency to give more importance to first impressions
about a person than to further information. Corresponds to the durability or persistence of first impressions. (Asch, 1946)
Halo Effect Tendency to capture the characteristics that will confirm
the first impression.
A primeira impressão é a que fica
It is the way of categorizing people through signs and
information, predicting their behavior and theirs and attitudes. Expectations
None
Be careful when assuming an expectation of first impression, it
does not always correlate with reality.
Thank you!
References: Processos fundamentais da cognição O efeito da percepção