App Indexing - Index your app content for search‎

App Indexing Index your app content for search‎ By :
Chintan Rathod

What is App Indexing? App Indexing = Google Search +
Deep Linking

Why Deep Linking matter?

“Imagine‎world‎without‎URLs.‎ That‟s‎what‎mobile‎app‎looks‎like‎now.” -VentureBeat

Current Discovery Model Search App App App Action Content Content
Action

New Discovery Model Search Content Action Content App App App
Action

What is Deep Linking? • Linking to specific part, page
or state of mobile app • Send the user to a richer experience

How Deep Linking words

“Deep‎linking‎is‎quickly‎shifting‎from‎feature‎to‎ requirement‎for‎context‎critical‎apps” -Grand St

Current Deep Linking Landscape

Tech Giants

Applying App Indexing Intent Filter Website markup App Indexing API
Google

Checklist for Intent Filter • Add Intent Filter to Android
App • Add Code to handle Intent • Test Intent Handler

Add Intent filter to app Accept URIs begin with http://gdg.darshan.ac.in/schedule
<activity android:name=".YourActivity"> <intent-filter> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <data android:host=“gdg.darshan.ac.in" android:pathPrefix="/schedule" android:scheme="http" /> </intent-filter> </activity>

Handle Intent @Override protected void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState); setContentView(R.layout.your_activity);
Intent intent = getIntent(); String action = intent.getAction(); Uri data = intent.getData(); TextView txtOutput = (TextView) findViewById(R.id.txtOutput); txtOutput.setText( "Action : " + action + "\n Data : " + data.toString())); }

Testing Intents adb shell am start -a android.intent.action.VIEW -d http://www.gdg.darshan.ac.in/schedule
chintan.rathod.appindexingdemo adb shell am start -a android.intent.action.VIEW -d <URL_TO_CALL> <PACKAGE_NAME>

Checklist for Website Markup • Apply URL format of Deep
linking • Add links to Header tag • Add links to Sitemap • Add links to Schema • Verify Website in Webmaster console

Apply URL format of Deep Linking android-app://com.example/http/www.gdg.dharshan.ac.in/schedule android-app://com.package/scheme/your.site.link/product/information Protocol PackageID
Scheme (http/custom) Host Path

Apply links in Header tag <head> ... <link rel="alternate" href="android-app://com.example/gdg/www.gdg.darshan.ac.in/schedule
" /> ... </head> <head> ... <link rel="alternate" href="android-app://com.example/gdg/www.gdg.darshan.ac.in/schedule" /> <link rel="alternate" href="ios-app://123456/gdg/www.gdg.darshan.ac.in/schedule" /> ... </head>

Add links to XML Sitemap <urlset xmlns=http://www.sitemaps.org/schemas/sitemap/0.9 xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.gdg.darshan.ac.in/schedule</loc>
<xhtml:link rel="alternate" href="android-app://com.example/gdg/www.gdg.darshan.ac.in/schedule" /> <xhtml:link rel="alternate" href="ios-app://123456/gdg/www.gdg.darshan.ac.in/schedule" /> </url> ... </urlset>

Add links in Schema <script type="application/ld+json"> { “@Context” : "http://schema.org",
“@type” : "WebPage", “@id” : "http://www.gdg.darshan.ac.in/schedule", “potentialAction” : { “@type”: "ViewAction", “target”: " android-app://com.example/gdg/www.gdg.darshan.ac.in/schedule“ } } </script>

Verify Website in Webmaster console

Checklist for App Indexing API • Why App Indexing API?
• Add Google Play services • Add App Indexing API calls • Indicate the app activity

What is App Indexing API? The App Indexing API takes
a history of actions to your app, such as TYPE_VIEW for static content or TYPE_WATCH for video playback. It sends that history to our systems along with content fields that you provide, such as titles and descriptions. This enables query autocompletions for your app users, as well as richer search results, improved Search quality, and enhanced ranking signals. Users can view and delete past activity in apps at https://history.google.com/.

What we are doing? Deep Link to previously- viewed‎„Calafia Café‟‎
screen in the Zagat app

AndroidManifest.xml <application> ... <meta-data android:name="com.google.android.gms.version" android:value="@integer/google_play_services_version" /> ... </application>

Build.Gradle dependencies { ... compile 'com.google.android.gms:play-services-appindexing:8.4.0' ... }

MainActivity.java import com.google.android.gms.appindexing.Action; import com.google.android.gms.appindexing.AppIndex; import com.google.android.gms.common.api.GoogleApiClient;

MainActivity.java (2) public class MainActivity extends Activity { private GoogleApiClient
mClient; private Uri mUrl; private String mTitle, mDescription; @Override protected void onCreate(Bundle savedInstanceState) { mClient = new GoogleApiClient.Builder(this).addApi(AppIndex.API).build(); mUrl = "http://examplepetstore.com/dogs/standard-poodle"; mTitle = "Standard Poodle"; mDescription = "The Standard Poodle stands at least 18 inches at the withers"; } public Action getAction() { …. } }

public Action getAction() { Thing object = new Thing.Builder() .setName(mTitle)
.setDescription(mDescription) .setUrl(mUrl) .build(); return new Action.Builder(Action.TYPE_VIEW) .setObject(object) .setActionStatus(Action.STATUS_TYPE_COMPLETED) .build(); } MainActivity.java (3)

MainActivity.java (4) @Override public void onStart() { super.onStart(); mClient.connect(); AppIndex.AppIndexApi.start(mClient,
getAction()); } @Override public void onStop() { AppIndex.AppIndexApi.end(mClient, getAction()); mClient.disconnect(); super.onStop(); }

000000000000000000000000000000 Demo Time https://github.com/GDGAhmedabad/Learning-Resources

Thank You!

Chintan Rathod Sr. Mobile Application Developer https://twitter.com/chintanrathod16 https://www.facebook.com/chintan.h.rathod https://github.com/rathodchintan https://plus.google.com/+chintanrathod16
https://chintanrathod.com

App Indexing - Index your app content for search‎

App Indexing - Index your app content for search‎

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