There are so many fun challenges in creating a useful website for a developer audience today: you’ve got to empathize with your audience, nail the voice, understand the “jobs” your site’s visitors are trying to accomplish, make sure you anticipate (and answer!) the questions people are likely to have. In this quick lightning talk, I’ll share some before vs. after pics of a recent Citus Data site redesign—and will share some of the best practices we used, based on my years as a developer, software engineering manager, product manager, and now, as a marketer.