Designers Guide to the Galaxy. F-i at Generate Conference NYC 2014

In this design focused crash course we will cover the role of designers throughout a project timeline starting from the very first kick off meeting to the final deliverable. While bringing up real examples you will learn about Fantasy’s internal workflows, fun facts during project development, the struggles, successes and all the scenarios in which designers play a key role to make a successful product.

Transcript

2. Claudio Guglieri Director of Design, Fi
3. Fi Headquarters San Francisco 2014
7. New York 2010
10. The first date
11. The challenge
12. The personal touch
13. The Design Contest
14. The first date Kicking off a project
15. Meeting the client for the first time Scoping a project (a ballpark)
16. Do your homework! Kicking off a project
18. Avoid heavy food Something your office manager knows at this point
19. Be prepared! Like... a scout!
20. Title Text
21. The Challenge Discovery Phase
22. Dis·cov·er·y dis’kəvərē
25. Look and feel Framework
34. Featured Content • Auto play promotions of videos and interactive components within the experience • Pinch to scale down the promo area and enter exploration mode Loading Screen Global Experience • Includes all content available in the room navigational environment
35. Featured Content • Tap to view fullscreen content Overlapping Content • Overlapping content includes prompted content, updated news and star profiles when users are watching a video. Loading Screen
36. Featured Content • Shows Nick-promoted content, content from followed stars and recommended content Loading Screen Following Stars and Characters • Shows content from followed stars •Tap a star / character to enter their room
37. Interactive Component Interactive Component
39. * What key role do designers play here?
40. The framework proposed should fully solve the client problem from a design and structure perspective.
41. Form follows function
43. Innovation and User Experience is always an underlying need at Fi. And that’s where Designers should take a lead role.
44. Challenge yourself.
45. Think about the big picture Live out of the box Plan for all devices Include navigation methods
46. *continuity
52. Challenge yourself.
53. The Personal touch Look & feel Phase
54. 1* Moodboards 2* Look & Feel 3* Presentation +
55. 1* Moodboards
61. moodboards fonts
63. 2* Look & feel
64. Typography Color theme Framework
65. * What’s left?
66. Everything! We haven’t even started!
67. Find what makes it special Stay alert for Visual complexity Small details have great impact
68. Find what makes it special Find what makes it stand out and get the client on board
94. Find what makes it special Find what makes it stand out and get the client on board
95. Stay alert for Visual Complexity Keep it simple, it will get complicated afterwards
96. Small details have great impact
98. FWA Theater
99. FiV Video Player
100. Nick App
101. RedBull TV
102. Anime Portal
103. BBC Life is
104. Shaw Video Player
105. Burton TV
106. Fox.com
107. EA.com
108. Porsche
109. USA Today
110. BBC Proposal
111. HTC.com
112. Rovi Video Player
113. Aol Proposal
114. EA.com / NCAA Football
115. Rethink the established
119. Desigual
123. Rethink the established
124. 3* Presentation
125. At Fantasy Interactive we encourage designers to present their work.
126. Video Walkthroughs Video Conference +
127. *Advice Don't make assumptions
128. The Design Contest Production phase
129. Batches & deliverables Endurance test
130. Batches & deliverables Endurance test
131. Designers alert! Or things you should do now
132. Your layout should tell a story Join the Design Contest
133. Your layout should tell a story Partner with the UX team!
134. Join the Design Contest Polish those details!
135. Think about each component as if it could be presented to a design contest. Design the footer that will win the design contest of footers. David Martin. Fi CEO
146. Enjoy the process
147. Be ready
148. Challenge yourself
149. Rethink the established
150. Enjoy the process
151. Thank You! We are hiring! @claudioguglieri careers@f-i.com