Shaping Test Variations Through User Research

Takeaway: Complement A/B tests with user research to identify true causes and develop well informed design variations.

Transcript

1. Rein Figuracion, Creative Director at Loansolutions.ph rein@loansolutions.ph
2. Re-inventing Lending for the Rest of the World
9. A/B Testing or Split Testing, is a process where we run a simultaneous randomized experiment with at least two pages to see which performs better.
12. Potential issues with A/B testing
16. 01 02 03 04
17. 01 02 03 04
18. Complement A/B tests with user research to identify true causes and develop well informed design variations