EcommerceCamp #9 - Rethinking Online Checkout

Presentation on rethinking online checkout from Nurun. See http://ecommercecamp.ca for more details.

Transcript

1. RETHINKING ONLINE CHECKOUT What online retailers can learn from the in-store shopping and checkout experience
2. Ask anybody about their latest online shopping experience, and you’re sure to get an earful.
3. “I’m just going to check that you’re a real person. Can you read that for me?” We definitely don’t make things easy… Google Analytics in Real Life – Online Checkout
4. Only 2 out of 10 shoppers who add an item to their cart get through checkout Is it really any surprise? Sources: Marketlive, Forrester, and Nurun
5. 5 out of 10 shoppers who start checkout fail to complete their purchase Is it really any surprise? Sources: Marketlive, Forrester, and Nurun
6. We need a new way of framing the opportunity One that doesn’t involve looking at the competition
7. Four different target audiences One similar checkout experience
10. We need a new way of thinking One that begins with an understanding of the needs of your shoppers. Blending the best of in-store, with the best of online.
11. The shopping cart is a viseral part of the shopping experience. THE CART http://www.flickr.com/photos/hannibal_heyes/4212333326/sizes/l/in/photostream/
12. It’s an integrated part of the shopping experience
13. It’s part of the brand experience
14. It’s a visual reminder not to forget
15. CHECKOUT http://www.flickr.com/photos/postcardsfromthemothership/6463269917/sizes/l/in/photostream/
16. It’s designed to elicit our impulse buying behaviours
17. It provides reassurance and promotes confidence in our purchase decisions
18. And can turn special purchases into special occasions
19. Dare to be different Change happens when today’s reality meets tomorrow’s potential
20. Because when you combine the best of in-store, with the best of digital, magic happens.
21. Thanks! Audrey Carr Strategy Director Nurun Toronto www.digitalforreallife.com @Nurun