THERE ONCE WAS A {SHINY} APP. AND THEN, THE DEV BROWSES THE INTERNET. AND FINDS A WIDGET. And another widget. And another widget. And another widget. And another widget. And ...
PUT YOURSELF IN THEIR SHOES. 2. SIMPLE IS BEAUTIFUL & ACCESSIBILY IS KING 3. "IT'S EASIER" IS NEVER A GOOD REASON 4. IF YOUR UX IS BAD, YOUR APP IS BAD