grow You’ve built you killer app. You’ve launched it on the App Store, or on Google Play, ideally both. You want that app to grow, so you’re thinking about where to get some users. Now’s the perfect time to start using Mobile App Install Ads.
way to grow your mobile apps ▪ Target your ad to the audience you want ▪ Reach people where they're most engaged in news feed ▪ Measure and optimize your ad performance So what are THEY? They’re a brand new way to grow your mobile apps and get to your first ten thousand, hundred thousand, million users. And they’re super effective. They let you target exactly the audience demographic you want. They reach people where they’re most engaged and most likely to convert. And they let you measure and optimise the performance of your ad campaign, to get predictable, sustainable growth.
iOS and Android ▪ Large, engaging images and clear Install Now prompt on both platforms ▪ Drive installs by sending users to the App Store and Google Play store Right, how do they look? They appear in news feed on iOS and Android, with rich visual content and a clear call to action at the bottom. They drive installs by sending users directly to YOUR app in the App Store and in Google Play.
are already using these ads to grow their apps. Established brands like Spotify, Fab and Barclaycard are growing their users. And partners like Kabam, Fab, TinyCo and Big Fish were able to reach a more relevant audience and efficiently drive installs. In one example, TinyCo saw 50% higher clickthroughs and much higher conversion rates compared to their current mobile channels. And because of their targeting, the new players they got were measurably more engaged than those who installed organically
ID, App Store IDs ▪ Android Package Name, Key Hashes ▪ Note the App ID, you’ll need this later Register your app. Start by giving it a display name and a namespace. The display name is what will appear at the top of your ad, so make sure it matches the app name. The namespace needs to be unique. Add your iOS bundle IDs and your app store ids. On Android, put your package name and the key hashes you generated. If you’re implementing Login With Facebook, you can enable it here. Note the App ID that’s created. You’ll be using this when you publish installs in your app.
Android SDKs to report installs and track insights ▪ You don’t need to implement any other features, but you should! Facebook SDK for iOS Facebook SDK for Android From SDK version 3 and up on both mobile platforms, you can report unique installs and track them using our insights tools. If this is a new app, you won’t even need to build deeper integration and implement other features, but you’d be mad not to.
Publish installs - (void)applicationDidBecomeActive:(UIApplication *)application { ... } public void onResume() { super.onResume(); ... } [FBSettings publishInstall:YOUR_APP_ID]; ▪ On Android, in the onResume method of your main Activity com.facebook.Settings.publishInstallAsync(context, YOUR_APP_ID);
▪ View More Insights to get a detailed breakdown of your campaign Once your ad gets going, you can see how it's doing. Click "View More Insights" for details on its performance. The insights in ads manager lets you see how effective your ad campaign is. If you want app specific insights, for example total installs for your app, go to your app insights, select the app you want more insights for, and then click on mobile app installs from the left hand navigation. To access these measurements, you need to have the latest SDK integrated with your app.
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