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Jeanne Hopkins
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Continuum
October 07, 2014
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Jeanne Hopkins
Continuum
October 07, 2014
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Transcript
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7 Things to Know About (Inbound) Marketing Jeanne Hopkins @jeannehopkins
Charles Love @charlesjlove
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in·∙bound mar·∙ket·∙ing -‐noun Any marke3ng tac3c that
relies on earning people’s interest instead of buying it; a.k.a. the key to marke3ng transforma3on.
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1. It should not be scary.
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how·∙to –noun A set of step-‐by-‐step
instruc4ons for accomplishing a certain task or reaching a certain objec4ve. 11 SOURCE: RANDOM HOUSE DICTIONARY
2. Buying process has changed.
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14 This is your new business card.
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3. Goal is more revenue.
1994 Sales Demo Please tell me about your
product. You have my undivided aJen3on.
2014 Sales Demo Anyone use Company XYZ?
What’s it like? Does their blog make them look smart? Is there a demo video from an actual user? Search “Reviews for Company XYZ” How is their customer service? Do I know anyone who works there?
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4. Extend your reach.
Social Media How-‐To Listen Share Be Human 1 2
3
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5. Work your website.
WHAT GETS MEASURED GETS DONE.
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Types of Leads Generated
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6. Lead follow-‐up.
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7. Five (more) things.
36 Create " content" people " want. And talk about
it. A lot. 1
37 Be generous. Share. 2
38 Rock " your keywords. 3
39 Point the way. 4
40 5 Evolve. Adapt.
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