Jeanne Hopkins

Transcript

2. 7 Things to Know About (Inbound) Marketing Jeanne Hopkins @jeannehopkins Charles Love @charlesjlove
6. in·∙bound  mar·∙ket·∙ing   -­‐noun     Any  marke3ng  tac3c  that  relies     on  earning  people’s  interest     instead  of  buying  it;     a.k.a.  the  key  to  marke3ng     transforma3on.  
8.  1.      It  should  not  be  scary.    
11. how·∙to   –noun       A  set  of  step-­‐by-­‐step  instruc4ons  for   accomplishing  a  certain  task  or   reaching  a  certain  objec4ve.         11 SOURCE: RANDOM HOUSE DICTIONARY
12.  2.      Buying  process  has  changed.    
14. 14   This is your new business card.
17.  3.      Goal  is  more  revenue.    
18. 1994  Sales  Demo   Please  tell  me   about  your  product.   You  have  my     undivided     aJen3on.  
19. 2014  Sales  Demo   Anyone  use   Company  XYZ?   What’s  it  like?   Does  their  blog   make  them  look   smart?   Is  there  a  demo   video  from  an   actual  user?   Search  “Reviews     for  Company   XYZ”   How  is  their   customer   service?   Do  I  know   anyone  who   works  there?  
21.  4.      Extend  your  reach.    
22. Social  Media  How-­‐To   Listen Share Be Human 1 2 3
25.  5.      Work  your  website.  
26. WHAT  GETS   MEASURED   GETS  DONE.  
28. Types  of  Leads  Generated  
30.  6.      Lead  follow-­‐up.    
35.  7.      Five  (more)  things.    
36. 36 Create " content" people " want. And talk about it. A lot. 1  
37. 37 Be generous. Share. 2  
38. 38 Rock " your keywords. 3  
39. 39 Point the way. 4  
40. 40   5  Evolve. Adapt.