Advanced Analytics

Advanced Analytics

Transcript

1. Advanced Analytics The next wave of Business Intelligence Shankar Radhakrishnan Senior Solutions Architect HCL Technologies
2. Agenda !   Analytics Landscape !   Maturity Level !   Market Indicators !   Advanced Analytics !   Enablers
3. Analytics Landscape !   Strategies !   Social, Email, Blogs, Video, Mobile !   Marketing, Sales - Product Listing, Promotions !   Applications !   ERP, CRM, Databases, Internal Applications, Customer/Consumer facing applications !   Context !   Web, Customers, Products, Business Systems, Processes and Services !   Support Systems !   CRM, Recommendation Systems Data warehouses, Business Intelligence
4. Collect More, Mine More Drivers !   ROI, Customer Retention, Product Affinity !   Market Trends, Research Analysis !   Customer/Consumer Analytics !   Build Relationships !   Insights
5. Basic Analytics Performance Management What happened in the past? Advanced Analytics Complex Even Processing Natural Language Processing What is happening at this moment? Multivariate Statistical Analysis Text Mining Time-series Analysis Entity Extraction What will happen? Data Mining Sentiment Analysis Predictive Modeling Semantic Analysis What is most likely to happen? Ensemble Modeling Behavioral Analytics Constrained Based Optimization Social Network Analysis What might happen if we give it a little nudge? Social Media Analytics ! Maturity Level
6. Market Indicators lBy 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilitiesz “The market for BI and analytics is undergoing gradual evolution.” Gartner. Feb 1st, 2011 “In 2011, the use of analytics as a competitive differentiator in selected industries will explode” “The roles of marketing, sales, human resources, IT management, and finance will continue to be transformed by the use of analytics” International Institute for Analytics. Dec 3rd, 2010
7. Market Indicators (continued) “By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organizations.” Gartner. Jan 6th, 2011 “These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making.” Gartner. Jan 6th, 2011 “By 2014, global market for Analytics software will grow to $34Billion” IDC. Nov 9th, 2010
8. Text Analytics !   Social Analytics !   Sentiment Analysis !   Brand Identity !   Product & Brand Affinity !   Reputation Driven Online-Economy
9. Breakdown of 2010 Social Demographics Facebook vs. Twitter
10. Predictive Analytics !   Forecasting !   Targeting !   Fraud Detection, Anti-Fraud Analytics !   Regression, Predictive, Multivariate !   Propensity !   Price Elasticity
11. Segmentation Analytics !   Customer Segmentation in real-time !   Churn Analysis, Attrition !   Funnel Analysis !   Behavioral Segmentations
12. Mobile Analytics !   Digital Delivery Channels and Services !   Property Effectiveness !   Application Analytics !   Ad Analytics !   Geo-Spatial Analytics !   User profile and Relevance !   Identify New Opportunities
13. Data Strategy !   Structured, Semi-Structured !   Unstructured !   User generated !   System generated !   Interactive bpipes` !   Enterprise Data
14. Enablers : Processing Models !   Data Mining !   In-memory Database Analytics !   In-database Analytics !   Real-time Data warehouses !   Process-at-the-source !   Distributed Databases !   Clustered Databases !   Columnar Databases
15. Enablers: Service Models !   Analytics-as-a-service !   Data Provisioning !   Data Ownership !   Localized Process !   Faster Results !   Dynamic Scaling !   Increased ROI
16. Enablers : Big Data !   Data volume explosion !   Data Retention (Long Tail Analysis) !   Data Appliance !   Distributed Data !   Open Development Frameworks
17. Thank You! “Every decision we make is based on Analytics” Oliver Ratzesberger, Ebay