The Next Generation of E-Commerce

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of
E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 The Next Generation of E-Commerce Technologies Tom Nora May 2013 WORKBRIDGE | JOBSPRING

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 My Background •  Engineer >> Sales & Marke*ng •  Several successful Rampups, M&A Ö  Mostly Internet SoTware Cos. •  Web Dev/Ecommerce Startup Mentor since 2003 • Current: • Startup Workshops – a support community • Ecommerce – falling in love with Drupal/PHP

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 My Other Series “The Scalable Startup” Part 1 First Mee*ng to Launch Part 2 First Funding, Funding Lifecycle (+Legal) Part 3 Idea to Product, Produc*za*on Part 4 The Turnaround -‐ Fixing your Revenue Curve

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Background • Early-‐early in the E-‐commerce Industry Ö Roguewave SoTware -‐ -‐ 1996 • Hand-‐coded C++; VC Backed Ö Wonders of the West -‐ -‐ 1999 • Online Art Gallery + Content based in Durango, Colorado • I built 100% of the site – ShopSite, Ö Lidleﬁsh Commerce -‐ -‐ 2000-‐2002 • Pooled PlaNorm -‐ -‐ Java/J2EE/Weblogic; VC Backed

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Background • 2009 – Now: • iOS, JS, MySQL, Drupal/PHP, Cloud (yes Drupal) • Love Mobile • Built prototype sites, apps • Drupal Commerce Kickstart – Super Easy, try it! • 2013 – 2020 • Enterprise level Ecommerce = $100K+ projects • Big Data Integra*on -‐ Hadoop, Cassandra, MongoDB • “Instant Mobile Commerce” • Google “mobile commerce 2020” – for more info

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 New Themes SCommerce RCommerce FCommerce MCommerce Images Everywhere Intui*ve UI Minimal Coding Graphical Beauty (= Great Usability) No Less Delays DIY The 15 Minute Website E-‐Payments Mobile Wallet Keyless Entry

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 Big E-Commerce Business Trends Lower Barriers to Entry (= Higher Barriers to Success) General TO Niche Busy, Complex TO Simple, Big Images Bricks/Mortar to Dot-‐Com TO Day 1 as Dot-‐Com (Amazon, Ebay,…) Home Computer TO Mobile, Passive E-‐Payments (neoREY Plug) Q.E.D. … Lots of Winners in LA

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 So Cal based X-Commerce VC Fundings •  HauteLook $41M acq. by Nordstrom $270M •  Beachmint $73M Silicon Valley VCs •  JustFab $110M monthly VIP memberships •  Sole Society $20M HauteLook founder •  ShoeDazzle $66M Mrs. Kanye; 13M members •  $ Shave Club $11M launch 2012; Top VCs $320M right here, plus… • Drum Roll………………..

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 NastyGal.com Case Study • Founder working for $13. per hour 2006 • Ebay + Thric Stores 2008-‐2010 • Moved to LA 2009 • Raised $50M in 2012 at $30-‐100M valua*on • Current Valua*on = $500-‐900M • Over 200 job openings • Built on Magento (PHP based)

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 Nasty Gal Business Model Very Expensive >> “Designer” Proprietary Designs > Their Own Manufacturer High Margin Vintage = Givency, YSL, Versace 2012 $130M Rev; $100M Net 2009  -‐ -‐ 1.1M 2010  -‐ -‐ 6.5M 2011 -‐ -‐ 28M 2012 -‐ -‐ 130M

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Design Trends Quieter. Subtle. Warm & Fuzzy. All Images. Very Prejy. Standardiza*on. Big Bujons. Simple. Fun. Fast.

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Technology Trends 2000 Client-‐Server Heavy Client Big Java/RDBMS Delays 2010 Web Based Boring UI Busy Thin Clients Flexible Cloud LAMP iOS/Android Na*ve NEXT 2014 Responsive H5/C3/JS No Coding PHP NoSQLs Personal Drupal / xAMP

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 E-Com Tech >> Where It’s Going Responsive Design, Test, Tweak, Iterate HTML5/JS Inﬁnite adjustment; JS back end, Node.js PHP Massive army of amateur coders NoSQLs 100x Faster, Mongo, Big Data Tools Drupal? Look out for this.. PHP based full stack Drupal Commerce – con*nuously easier >>> With No Coding Grammys, GILT, Whitehouse.gov, Drupal Commerce. N-‐N-‐NastyGal = $500M value in 3 years

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 Commerce Kickstart Free – Open Source No Coding Op*ons – Pre-‐Populated with Product PHP/MySQL Underneath Some Training in L.A. drupal.org/project/commerce_kickstart

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 How Do I Get In On This??? Two roads diverged in a yellow wood…. 1.  The $80-‐100K Job •  Tons of Openings in So Cal •  Good Old Boys Club >> Uh…. Workbridge? •  Many Non-‐Tech Jobs in E-‐Comm. 2.  Do Your Own •  Many levels of entry – Amazon to Java •  SEO, SEM, Social Media, Sell Every Day >> Find Partners •  Talk to Online Marke*ng Experts >> Evan

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 No Matter What… Give Before you get. Be Real. A Lijle Help From Your Friends. Network like a fool. Pancakes. Use These 2 Groups. Study PHP. Study Drupal.

E-‐Commerce Technologies -‐ -‐ All Media ©2013 Tom Nora - - 27 . IV . 2013 More Info Programming Codecademy. Udemy. Kahn Academy. Hacker News. Ecommerce Drupal.org PHP.net Commerceguys.com General Techcrunch. Crunchbase. Angel.co LinkedIn. SoCalTech. My Blog tomnora.wordpress.com

The Next Generation of E-Commerce

The Next Generation of E-Commerce

Tom Nora

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Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of

Tech-‐In-‐Mo*on / Startup Workshops -‐ The Future of