Writer_s_Blog.pdf

Writer's need to have a good social media platform. One plank is a blog. This presentation discusses why need one, how to set it up, branding, and more.

Transcript

1. Writer’s Blog Craig Kingsman
2. Two computer programming books Dozens of magazine articles “The Butler Did It” in A Year of the Monkeys anthology, now available Compelled to Kill
3. Agenda Social Media Technical matters Getting started Do and Don’t Examples
4. Social Media Facebook Twitter LinkedIn Pinterest Instagram Tumblr Snapchat Goodreads Blog
5. Why should an author blog? Build a platform Connect to your readers Your blog is your website https://www.thecreativepenn.com/2013/02/25/should-writers-blog/
6. What should I say? Your personal life •Not intimate details •Allows reader to connect to you World building •Deleted scenes •Backstories for minor characters •Hints on what you’re thinking when you put together a scene Inspiration •Thoughts on the creative process •Where do story ideas come from https://www.standoutbooks.com/blog-ideas-for-authors/ https://www.standoutbooks.com/blog-ideas-for-authors/
7. Technical Stuff
9. IP Address IP = Internet Protocol Every device on the internet has a unique IP address IPv4 - 238.978.12.987 IPv6 - fe80::7c29:4126:442a:b0ec%7
10. Domain Name Unique name identifying your site •cnn.com •espn.com •leagueofutahwriters.com
11. Protocol (http, https, ftp, mailto) World Wide Web Domain Name Top Level Domain (.com, .org, .net, .gov, .edu, .co.uk, .it, .info, .book, .school, .shop) http://www.craigkingsman.com
12. Domain Name Server (DNS) / Router
14. Web Page Components HTML (Hyper Text Markup Language) CSS (Cascading Style Sheet) JavaScript
15. HTML Text Image Video Links What is displayed
16. CSS How something is displayed Font Color Alignment
17. JavaScript Code that runs in the browser
18. What about Flash? Older Adobe technology Security risk Phased out by end of 2020
19. Getting Started
20. Step-by-step 1. Determine Your Audience 2. Register Your Domain 3. Find a Hosting Company 4. Pick a Technology 5. Setup Blog 6. Pick a Template 7. Start Writing 8. Search Engine Optimization (SEO)
21. Determine Your Audience Readers Writers 1.
22. Register Your Domain Your author name is best Variation of author name is second best Book or series not recommended 2.
23. Find a Hosting Company GoDaddy.com XMission.com WordPress.com 3.
24. Pick a Technology WordPress BlogSpot / Blogger Wix 4.
25. Setup Blog How this is done depends on your host, technology, and hosting plan Host often provides tech support 5.
26. Pick a Template Options depend on technology and hosting plan Current trend is white background with black text Remember your brand 6.
27. Start Writing Be consistent Share link on Twitter, Instagram, GoodReads, Facebook, etc. 7.
28. Search Engine Optimization (SEO) Ranks your site higher in search engines You can pay your hosting company to help WordPress plug-ins Internal Links (Link Building) First paragraph can make or break 8.
29. Do Find your focus Be relatable, be yourself Use links within your posts Include images Respond to blog comments Enable RSS or Atom Post to Facebook, Twitter, etc. Link your blog http://www.writersdigest.com/online-editor/the-12-dos-and-donts-of-writing- a-blog
30. Don’t Set unrealistic goals Limit your word count Make grammar mistakes Be negative Write long paragraphs Avoid trying new things http://www.writersdigest.com/online-editor/the-12-dos-and-donts-of-writing- a-blog
31. Summary Social Media Technical matters Getting started Do and Don’t Examples
32. Recommendations Go Daddy WordPress
33. www.craigkingsman.com facebook.com/kingsmanbooks twitter.com/kingsmanbooks goodreads.com/craigkingsman craigkingsman@outlook.com