Kathryn Eccles (University of Oxford): Looking into the Crowd: Understanding the Users of Digital Heritage Collections

Transcript

1. Looking into the Crowd: Understanding the Users of Digital Heritage Collections Dr Kathryn Eccles, Oxford Internet Institute, University of Oxford @KathrynEccles Cultures of Knowledge Seminar, October 2014
2. Image credit: ‘Digitization in progress’ by Molly Ali, from Flickr.com under a CC BY-NC 2.0 license https://www.flickr.com/photos/mollyali/2477168598
3. TIDSR: The first usage and impact study • JISC funded • July 2008-April 2009 • Looked at five specific JISC- funded resources • Designed to test the TIDSR methods and review them for the TIDSR toolkit bit.ly/tidsr
4. Audience Image credit: ‘The Audience is Shaking’ by Martin Fisch, from Flickr.com under a CC-BY-SA-2.0 license https://www.flickr.com/photos/marfis75/7968954274
5. Users Image credit: ‘Advanced Mac user II’, by Julija Rauluševičiūtė, from Flickr.com under a CC-BY-2.0 license https://www.flickr.com/photos/wcmcwi/4348472383
6. Teaching and learning Image credit: ‘Teaching’ by Nathan Russell, from Flickr.com under a CC-BY-2.0 license https://www.flickr.com/photos/nathanrussell/2976451403
7. Original TIDSR methods Quantitative methods • Webometrics • Web Analytics • Log file analysis • Scientometrics / bibliometrics • Content Analysis Qualitative methods • Interviews • Focus groups • User feedback • Referrer analysis • Content Analysis
8. New TIDSR methods Data collection: • Social media • Twitter • Storify/Tweet Archivist/TweetStats • Facebook • Google+ • Podcasting • YouTube/Vimeo Data management: • Visualisation
9. Image credit: ‘Microscope’ by gonzales2010, from Flickr.com under a CC BY-NC- SA 2.0 license https://www.flickr.com/photos/gonzales2010/8632116
10. TIDSR case studies
11. Image credit: ‘Old Books’ by Moyan Brenn, from Flickr.com under a CC BY-ND 2.0 license https://www.flickr.com/photos/aigle_dore/6365104687
12. Histpop Log Files: Search phrases • Top Search Phrases: Histpop
13. Histpop Log Files: Non UK activity
14. Community matters 7% 12% 16% 17% 31% 34% 45% 47% 51% 54% 58% 62% 71% 77% 83% 13% 11% 9% 30% 18% 29% 32% 38% 27% 24% 32% 36% 56% 50% 48% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Cornell Animal Sounds Sciper Histpop Chronicling America Fine Rolls Wellcome Medical Journal Backfiles Historical Directories Internet Lib of Early Journals BOPCRIS Archival Sounds Imperial War Museum Old Bailey Online British Periodicals British Library Newspapers House of Commons Parliamentary Papers Non-UK Awareness UK Awareness
15. Histpop: User Communities • Perception: Specific niche community o Well known by target audience o Transforming access and usage patterns • User surveys: o Embedded in educational resources o Enhanced access to primary sources • ‘’ Histpop made it possible to do a completely different project [at undergraduate level]... It allows them to start using primary sources and do some basic research, which otherwise they wouldn’t be able to do’ o Continuing education, online resources, non-traditional learners
16. Image credit: ‘Microscope’ by gonzales2010, from Flickr.com under a CC BY-NC- SA 2.0 license https://www.flickr.com/photos/gonzales2010/8632116
17. Image credit: ‘SerenDIPity’, by Bob Gaffney from Flickr.com under a CC BY-NC-ND 2.0 license https://www.flickr.com/photos/thegaffneys/4296340696
18. TIDSR case studies • A Vision of Britain through Time • British History Online • HumBox • Old Bailey Proceedings Online • Oxford University Podcasts • Siobhan Davies RePlay • Stormont Parliamentary Hansards • 18th Century Official Parliamentary Publications • 19th Century British Library Newspapers • British Library Archival Sound Recordings • Histpop • Wellcome Medical Journals Backfiles
19. Look beyond the numbers From Eric T. Meyer, ‘Splashes and Ripples: Synthesizing the Evidence on the Impact of Digital Resources’, JISC, 2011
20. Citation Habits 9% 36% 53% 38% 43% 55% 36% 38% 50% 48% 36% 21% 6% 13% 10% 0% 7% 2% 0% 0% 0% 20% 40% 60% 80% 100% HistPop BOPCRIS BL News BL Sounds Med Backfiles Original version Original + URL Online version Other 46% 29% 35% 20% 43% 0% 10% 20% 30% 40% 50% Have you ever published a piece based on your work in this collection? If so, how did you cite the collection?
21. Image credit: ‘late night discussion (or what I’m trying to tell myself’ by Phil Hilfiker, from Flickr.com under a CC BY-NC-ND 2.0 license https://www.flickr.com/photos/hi-phi/64055296
22. Involving the crowd ‘A Jeering Crowd: Fragment of a Mocking of Christ’ by Hans Memling, Oil on Panel http://www.bbc.co.uk/arts/yourpaintings/paintings/a-jeering-crowd-fragment-of-a-mocking-of-christ- 212691
23. Your Paintings http://www.bbc.co.uk/arts/yourpaintings/
24. Your Paintings Tagger http://tagger.thepcf.org.uk/
25. ‘The Newlyn Exhibition’ by Joan Gillchrest (1979) Oil on board http://www.bbc.co.uk/arts/yourpaintings/paintings/the-newlyn-exhibition-14890
26. Success?
27. Success? http://www.bbc.co.uk/arts/yourpaintings/paintings/460-locomotive-no-1306-mayflower-next-to- unit-m77165-in-the9765 ‘4–6–0 Locomotive No.1306 'Mayflower' next to Unit M77165 in the Paint Shop at Horwich Works, 1975’, by W. Southworth (1975) Oil on board
28. • Majority of Taggers are aged between 56-65 • 85% live in the UK • 37% are retired, 35% work full time • 81% visit art galleries every few months or more o 19% visit art galleries rarely or never… • 61% of Taggers discovered tagging through the Your Paintings website • 75% of Taggers have never previously contributed to a crowdsourcing project • 0.5% have tagged more than 1000 paintings each Who is participating?
29. Super Taggers enjoyed the randomness of the process The PCF felt this was a disincentive Taggers spent much more time and effort tagging paintings than the PCF felt was necessary o Super Taggers spent more than 30 minutes researching while Tagging o Taggers had developed strategies for Tagging more accurately o Few knew about ‘Art Detective’ and wanted links or the ability to move between screens and add free text o PCF say do more, less thoroughly Surprises and workflows
30. Taggers and impacts • Visits to museums and galleries increased • New awareness of institutions/collections • New confidence in visiting/viewing different types of exhibitions/art • Use of language improved due to exposure to the project • Tagging provided an important and positive distraction from traumatic life event, harmful behaviours, unemployment • Community/networking events were important
31. Progress?
32. ‘Crowd’ by Oona Hassim (2000) Oil on Canvas http://www.bbc.co.uk/arts/yourpaintings/paintings/crowd-123473
33. The Value of the Humanities
34. Cultural heritage and wellbeing Image of the National Media Museum, Bradford, taken by 4.D and made available thanks to an Attribution-Noncommercial-Share Alike 2.0 license
35. Any questions? Image credit: ‘More questions than answers’ by Tom, an untrained eye, from Flickr.com via a CC-BY- NC-2.0 licensehttps://www.flickr.com/photos/an_untrained_eye/6630719431
36. Contact me: Dr Kathryn Eccles Oxford Internet Institute, University of Oxford http://www.oii.ox.ac.uk Email me: kathryn.eccles@oii.ox.ac.uk Follow me on Twitter: @KathrynEccles