Useful, Usable, Desirable

Slides for my talk at UX Fest 2013 (http://www.freshtilledsoil.com/uxfest/)

Lessons learned while trying to apply the three principles of useful, usable, and desirable to my daily work.

Transcript

1. Whatever you design, make sure it’s useful, usable, and desirable. 4 Lessons
2. Useful: Useful, Usable, Desirable What value is possible to obtain through this product?
3. Usable: Useful, Usable, Desirable How much effort is required to extract the value from the product?
4. Desirable: Useful, Usable, Desirable Is extracting the value of the product satisfying or enjoyable?
5. Useful, Usable, Desirable They are different problems. 1
6. Useful, Usable, Desirable Is it useful enough? How do we solve it? When are we done? 1
7. Useful, Usable, Desirable Is it useful enough? How do we solve it? When are we done? 1
8. Useful, Usable, Desirable Is it useful enough? How do we solve it? When are we done? 1
9. Useful, Usable, Desirable 1 How often did I know what I was doing?
10. Useful, Usable, Desirable 1 HORRIFIED
11. Useful, Usable, Desirable
12. Useful, Usable, Desirable Their order matters. 2
13. Useful, Usable, Desirable 2 Useful Usable Desirable > >
14. Useful Usable Desirable Useful, Usable, Desirable 2 > >
15. Useful, Usable, Desirable 2 Desirable Useful Usable
16. Useful, Usable, Desirable 2 HORRIFIED
17. Useful, Usable, Desirable
18. Useful, Usable, Desirable They are competitive advantages. 3
19. Useful Usable Desirable Useful, Usable, Desirable 3
20. Useful Usable Desirable Useful, Usable, Desirable 3
21. Useful Usable Desirable Useful, Usable, Desirable 3
22. Useful, Usable, Desirable
23. Useful, Usable, Desirable They are similar efforts. 4
24. Useful, Usable, Desirable Useful Usable Desirable 4
25. Useful, Usable, Desirable Useful Usable Desirable 4
26. Useful, Usable, Desirable
27. Useful, Usable, Desirable
28. Designers: Useful, Usable, Desirable Be patient. 4 Managers: Be empathetic.
29. Useful, Usable, Desirable 1 2 3 4 They are different problems. Their order matters. They are competitive advantages. They are similar efforts.
30. Useful, Usable, Desirable thanks! @danritz