How to Destroy Your Competition with 21st-Century Marketing Techniques & Tools

Why Small Business owners and CEOs should be engaging with Facebook and other social media outlets to grow revenue, increase market share and more... and perhaps most importantly HOW to get results!

Transcript

1. David G. Johnson with 21st Century Marketing Techniques & Tools How To Destroy Your Competition
2. Where’s My Cheese? Why Most Businesses Fail to Achieve Results
3. The # 1 Missing Piece: Why Most Businesses Fail to Achieve Results Strategy
4. Intention + = Result Mechanism Strategic Process
5. Understanding Value Who is your marketing for anyway? Who signs your paycheck? …your customer!
6. Understanding Your Customer/Prospect • Strategically Speaking... – The target... – And the “bullseye” in the target • Locating the Bullseye Using Social Media – “Lurk before you leap.” – Facebook’s brand new “Graph Search”
7. Your Identity • What Is Your True Product or Service? • Beyond the obvious... • What are you really selling? – Take Action • List out the benefits of your product(s) and/or service(s) • What pattern(s) do you see?
8. Exercise 1. Coffee 2. Beverages 3. Legal Addictive Stimulants 4. Entertainment Starbucks® roasts coffee beans purchased from growers all over the world and sells them primarily by making drinks out of them in their local retail stores. What business is Starbucks® in?
9. Your Business Identity Perhaps a better question to ask is... Why do people repeatedly pay more than they would have to pay for a beverage from Starbucks® that is readily available for less money elsewhere? How you answer this question affects every aspect of your business... but most significantly, your marketing. ...and what can we learn from that?
10. Why?
11. Why • Enormous, Actively Engaged User Community – Over 1 Billion Active Users (December, 2012) – 618 Million Daily Active Users – Roughly 70% of the eligible US Population (13+) – 23% check their Facebook accounts 5x or more every day – 80% of users prefer to connect with brands on Facebook over any other social media
12. Why • Your Market is There – Do you sell B2B? – B2C? – Regardless… you sell P2P
13. How to Attract Loyal Fans & Followers • Understand what they want • Deliver value via content • Test
14. Getting Your Content Seen 72 hours of video are uploaded to YouTube …every minute.
15. Getting Your Content Seen Goal: Show each user the content that is most likely to be interesting to them.
16. Getting Your Content Seen How facebook measures interest: • Click -> See picture / watch video / visit link • “Like” • Comment • Share “Engagement” with content that you share
17. • Click • “Like” • Comment • Share
18. Mobile Metrics • “Reach” • People Engaged – Clicks / Stories created • People “Talking About This” – “Likes” – “Comments” – “Shares”
19. Content Strategies • Give • Give • Give • Give • Give • Give • Then Receive (Promote)
20. New Metric System • Opened May 2012 • Within 30 days, we achieved a 7-day “reach” of 10,211 people • (Sarasota has a population of approx 54,000 people)
21. Analytics 101