and adapt beautifully to devices that have portrait and landscape modes. FLUID GRIDS: adapt beautifully alistapart.com/articles/ uidgrids 24ways.org/2011/theres-no-formula-for-great-designs GENEVA WEB GROUP • 27 FEBRUARY 2013
design against a separate mobile website, the most important metric is This goes beyond better content organization for smaller screens. Mobile (and desktop) websites should be easily found, easily shared, fast loading, easy to maintain and easy to build on. GENEVA WEB GROUP • 27 FEBRUARY 2013 mobile.smashingmagazine.com/2013/02/14/responsive-web-design-planning-future/ how functional the website is for the user. “
because they could be using it anywhere, for any reason. CONTENT: everywhere pewinternet.org/Reports/2011/Smartphones/Section-2.aspx GENEVA WEB GROUP • 27 FEBRUARY 2013
organize the display of the content based on the device. That presents a speci c challenge for responsive design: load time. LOAD FAST GENEVA WEB GROUP • 27 FEBRUARY 2013
users; •URL structure is important; •Load time is important (but it will one day be less of an issue); •Websites need to evolve in an agile way; and new hardware is never far ahead… WHY RWD MAKES SENSE GENEVA WEB GROUP • 27 FEBRUARY 2013
its modules •Derive the constraint from your content, not from an imaginary page •Thinks responsively - design effective adaptive layouts that respond to their environment CONTENT: think “content out ” GENEVA WEB GROUP • 27 FEBRUARY 2013
a limitation, as a defect. It is the nature of the web to be exible, and it should be our role as designers and developers to embrace this exibility, and produce pages which, by being exible, are accessible to all. GENEVA WEB GROUP • 27 FEBRUARY 2013 John Allsopp alistapart.com/article/dao 7 April 2000 “ ”