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7 Reasons Why Your Software Will Fail

Dinker Charak
June 26, 2017
48

7 Reasons Why Your Software Will Fail

Seven things your users think that will cause your product to fail. And what things you can do to over come this.

Dinker Charak

June 26, 2017
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Transcript

  1. 7 Reasons Why
    Your Software Will Fail
    Dinker Charak • @ddiinnxx • ddiinnxx.com

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  2. 1 “I don’t like it”
    2

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  3. 3
    A Jackson Pollock paintings sell for millions.
    What people would like is hard to imagine.

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  4. “A lot of times, people don't know what they
    want until you show it to them.”
    - Steve Jobs
    4
    Rapid
    Prototyping
    Wire-Frames
    Reference
    Products
    (X of Y for Z)
    Try:

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  5. 2 “I don’t even want it”
    5

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  6. 6
    What the
    Users Wants
    What Your
    Software Does
    Well
    What Other
    Software Does
    Well

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  7. There are around 5M software
    products in the market
    7
    Gap
    Analysis
    USP
    Identification
    Product
    Definition
    Try:

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  8. 3 “I don’t even know how to use it”
    8

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  9. “The adult public's taste is not
    necessarily ready to accept the logical
    solutions to their requirements if the
    solution implies too vast a departure
    from what they have been conditioned
    into accepting as the norm.”
    - Raymond Loewy
    10
    Experience
    Design
    User
    Interface
    Habit
    Building
    Try:

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  10. 4 “I am happy with what I have”
    11

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  11. 12
    I am not lazy ...
    I just love inertia

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  12. People go for new software if existing
    one is broken badly or the new
    software is kind of amazing.
    13
    Empathy
    Maps
    Product
    Migration
    Product
    Marketing
    Try:

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  13. 5 “I don’t want to pay for it”
    14

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  14. The amount most people are willing to
    pay for an app is $0—until they’ve
    actually downloaded it.
    16
    Product
    Pricing
    User
    Research
    Business
    Models
    Try:

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  15. 6 “No one else is using it”
    17

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  16. Expert social proof, Celebrity Social
    Proof, User Social Proof, ‘Wisdom of
    the Crowds’ Social Proof and ‘Wisdom
    of Your Friends’ Social Proof matters.
    19
    Go To
    Market
    Product
    Marketing
    Product
    Branding
    Try:

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  17. 7 “I don’t trust it”
    20

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  18. "We want to build a website where
    people publicly post pictures of their
    bedrooms, the bathrooms. And then,
    over the Internet, they're going to invite
    complete strangers to come sleep in
    their homes. It's going to be huge!”
    - Joe Gebbia on AirBnB
    22
    Product
    Support
    Product
    Reviews
    User
    Psychology
    Try:

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  19. THANK YOU!
    Dinker Charak • @ddiinnxx • ddiinnxx.com

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