Product Management (ProMa) in the Context of Consulting

My talk at ThoughtWorks Converge in Gurgaon talking about Product Management in the context of consulting / services org. I talked about thinking like a Product Sociologist & Product Psychologist and about 5 Buckets of ProMa and Product Management Canvas,

Transcript

1. ProMa in Context of Consulting Converge, Gurgaon Chaos, Panic & Disorder. Kidding.
3. The 5 Buckets 3 An Approach to Capabilities and Competencies
4. Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273 FIVE BUCKETS of EXPERIENCE DESIGN
5. Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196 FIVE BUCKETS of BUSINESS ANALYSIS
6. FIVE BUCKETS of PRODUCT MANAGEMENT SYSTHESIS ARTICULATE BUSINESS ACUMEN DOMAIN PRIORITISE
7. Personas Product Managers come in variety of sizes, colors, configurations, attitude and style 7
8. Articulation Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA Synthesis Domain Knowledge
9. Synthesis Articulation Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA Domain Knowledge Prioritisation
10. Articulation Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER Synthesis Business Acumen
11. Synthesis Articulation Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER Business Acumen Prioritisation
12. Product Thinking Think as a Box 1 2
13. Product Sociologist
14. Product Psychologist
15. Product Entrepreneur
16. 1 “It’s on the roadmap”
17. Opportunity Strategy Discover Define Design Deliver Sustain Sunset OPPORTUNITY STRATEGY Business Ideation Product Strategy Road Mapping Product Ideation Product Articulation Backlog Grooming
18. Off Shore ProMa Product Managers can excel from Communication but are expected to be equally excellent in one or more other area 1 8
19. Being Off-Shore ProMa • Loved the travel • Hated the late night calls • Loved talking to businesses in other countries • Hated the GoToMeeting, Skype and such “wonderful” screensharing / conferencing tools • Loved knowing people as part of investigations • Hated reading up dense reports • Always a second fiddle to the Founder
20. THANK YOU For questions or suggestions dinkerc@thoughtworks.com @ddiinnxx