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Product Management (ProMa) in the Context of Consulting

Dinker Charak
September 14, 2016

Product Management (ProMa) in the Context of Consulting

My talk at ThoughtWorks Converge in Gurgaon talking about Product Management in the context of consulting / services org. I talked about thinking like a Product Sociologist & Product Psychologist and about 5 Buckets of ProMa and Product Management Canvas,

Dinker Charak

September 14, 2016
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  1. ProMa in Context of
    Consulting
    Converge, Gurgaon
    Chaos, Panic & Disorder. Kidding.

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  2. The 5 Buckets
    3
    An Approach to Capabilities and Competencies

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  3. Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273
    FIVE BUCKETS
    of
    EXPERIENCE
    DESIGN

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  4. Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196
    FIVE BUCKETS
    of
    BUSINESS
    ANALYSIS

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  5. FIVE BUCKETS
    of
    PRODUCT
    MANAGEMENT SYSTHESIS
    ARTICULATE
    BUSINESS
    ACUMEN
    DOMAIN
    PRIORITISE

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  6. Personas
    Product Managers come in variety of sizes, colors, configurations, attitude
    and style
    7

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  7. Articulation
    Business
    Acumen
    Prioritisation
    IDEATOR / DISRUPTOR / STARTUP PROMA
    Synthesis
    Domain
    Knowledge

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  8. Synthesis
    Articulation
    Business
    Acumen
    INCREMENTAL INNOVATOR / ENTERPRISE PROMA
    Domain
    Knowledge
    Prioritisation

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  9. Articulation
    Domain
    Knowledge
    Prioritisation
    SUSTENANCE PRODUCT MANAGER
    Synthesis
    Business
    Acumen

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  10. Synthesis
    Articulation
    Domain
    Knowledge
    DOMAIN SPECIFIC PRODUCT MANAGER
    Business
    Acumen
    Prioritisation

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  11. Product Thinking
    Think as a Box
    1
    2

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  12. Product Sociologist

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  13. Product Psychologist

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  14. Product Entrepreneur

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  15. 1
    “It’s on the roadmap”

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  16. Opportunity Strategy Discover Define Design Deliver Sustain Sunset
    OPPORTUNITY STRATEGY
    Business
    Ideation
    Product
    Strategy
    Road
    Mapping
    Product
    Ideation
    Product
    Articulation
    Backlog
    Grooming

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  17. Off Shore ProMa
    Product Managers can excel from Communication but are expected to be
    equally excellent in one or more other area
    1
    8

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  18. Being Off-Shore ProMa

    Loved the travel

    Hated the late night calls

    Loved talking to businesses in other countries

    Hated the GoToMeeting, Skype and such
    “wonderful” screensharing / conferencing tools

    Loved knowing people as part of investigations

    Hated reading up dense reports

    Always a second fiddle to the Founder

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  19. THANK YOU
    For questions or suggestions
    [email protected]
    @ddiinnxx

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