Product Management (ProMa) in the Context of Consulting

My talk at ThoughtWorks Converge in Gurgaon talking about Product Management in the context of consulting / services org. I talked about thinking like a Product Sociologist & Product Psychologist and about 5 Buckets of ProMa and Product Management Canvas,

Transcript

1. ProMa in Context of
   Consulting
   Converge, Gurgaon
   Chaos, Panic & Disorder. Kidding.
   

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3. The 5 Buckets
   3
   An Approach to Capabilities and Competencies
   

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4. Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273
   FIVE BUCKETS
   of
   EXPERIENCE
   DESIGN
   

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5. Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196
   FIVE BUCKETS
   of
   BUSINESS
   ANALYSIS
   

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6. FIVE BUCKETS
   of
   PRODUCT
   MANAGEMENT SYSTHESIS
   ARTICULATE
   BUSINESS
   ACUMEN
   DOMAIN
   PRIORITISE
   

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7. Personas
   Product Managers come in variety of sizes, colors, configurations, attitude
   and style
   7
   

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8. Articulation
   Business
   Acumen
   Prioritisation
   IDEATOR / DISRUPTOR / STARTUP PROMA
   Synthesis
   Domain
   Knowledge
   

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9. Synthesis
   Articulation
   Business
   Acumen
   INCREMENTAL INNOVATOR / ENTERPRISE PROMA
   Domain
   Knowledge
   Prioritisation
   

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10. Articulation
    Domain
    Knowledge
    Prioritisation
    SUSTENANCE PRODUCT MANAGER
    Synthesis
    Business
    Acumen
    

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11. Synthesis
    Articulation
    Domain
    Knowledge
    DOMAIN SPECIFIC PRODUCT MANAGER
    Business
    Acumen
    Prioritisation
    

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12. Product Thinking
    Think as a Box
    1
    2
    

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13. Product Sociologist
    

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14. Product Psychologist
    

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15. Product Entrepreneur
    

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16. 1
    “It’s on the roadmap”
    

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17. Opportunity Strategy Discover Define Design Deliver Sustain Sunset
    OPPORTUNITY STRATEGY
    Business
    Ideation
    Product
    Strategy
    Road
    Mapping
    Product
    Ideation
    Product
    Articulation
    Backlog
    Grooming
    

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18. Off Shore ProMa
    Product Managers can excel from Communication but are expected to be
    equally excellent in one or more other area
    1
    8
    

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19. Being Off-Shore ProMa
    •
    Loved the travel
    •
    Hated the late night calls
    •
    Loved talking to businesses in other countries
    •
    Hated the GoToMeeting, Skype and such
    “wonderful” screensharing / conferencing tools
    •
    Loved knowing people as part of investigations
    •
    Hated reading up dense reports
    •
    Always a second fiddle to the Founder
    

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20. THANK YOU
    For questions or suggestions
    dinkerc@thoughtworks.com
    @ddiinnxx
    

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