The Edge of Product Management

Discussions on concept around Product Management that are edgy, still unformed and pushing us to strategic thinking

Transcript

1. The Edge of ProMa IPL
3. About Me Reaching here 3
5. The 5 Buckets 5 An Approach to Capabilities and Competencies
6. FIVE BUCKETS of PRODUCT MANAGEMENT SYSTHESIS ARTICULATE BUSINESS ACUMEN DOMAIN PRIORITISE
7. Personas Product Managers come in variety of sizes, colors, configurations, attitude and style 7
8. Articulation Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA Synthesis Domain Knowledge
9. Synthesis Articulation Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA Domain Knowledge Prioritisation
10. Articulation Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER Synthesis Business Acumen
11. Synthesis Articulation Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER Business Acumen Prioritisation
12. Product Thinking Think as a Box 1 2
13. Product Entrepreneur
14. Product Sociologist
15. Product Psychologist
16. Diamonds They Come in 2s and 3s 1 6
17. Created by The British Design Council
18. Opportunity Strategy Discover Define Design Deliver Sustain Sunset OPPORTUNITY STRATEGY Business Ideation Product Strategy Road Mapping Product Ideation Product Articulation Backlog Grooming
19. You Are in a Queue Nobody likes that 1 9
20. 2 “It’s on the roadmap”
21. Random Conversations 2 1
22. Microsoft g+ Google Home Page, AdWords, Yahoo Marissa Mayer
23. McKinsey, Google Chrome, Chrome OS, Drive Sundar Pichai
24. A Product Entrepreneur discovers a product that is valuable, usable & feasible and helps their team ship the right product to their users. Tech Busines s http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
25. What do you call an Engineer who’s not meeting expectations? A Product Manager.
26. What do you call a Designer who’s not meeting expectations? A Product Manager.
27. What do you call an Analyst who’s not meeting expectations? A Product Manager.
28. A Product Manager walks into a bar. Has only one stool, one bottle because the Product Manager built a Minimum Viable Product.
29. A Product Manager walks into a bar. But can't because door isn't scheduled until next release.
30. THANK YOU dinkerc@thoughtworks.com ddiinnxx.com @ddiinnxx