The Edge of Product Management

Discussions on concept around Product Management that are edgy, still unformed and pushing us to strategic thinking

Transcript

1. The Edge of ProMa
   IPL
   

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3. About Me
   Reaching here
   3
   

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5. The 5 Buckets
   5
   An Approach to Capabilities and Competencies
   

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6. FIVE BUCKETS
   of
   PRODUCT
   MANAGEMENT SYSTHESIS
   ARTICULATE
   BUSINESS
   ACUMEN
   DOMAIN
   PRIORITISE
   

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7. Personas
   Product Managers come in variety of sizes, colors, configurations, attitude
   and style
   7
   

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8. Articulation
   Business
   Acumen
   Prioritisation
   IDEATOR / DISRUPTOR / STARTUP PROMA
   Synthesis
   Domain
   Knowledge
   

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9. Synthesis
   Articulation
   Business
   Acumen
   INCREMENTAL INNOVATOR / ENTERPRISE PROMA
   Domain
   Knowledge
   Prioritisation
   

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10. Articulation
    Domain
    Knowledge
    Prioritisation
    SUSTENANCE PRODUCT MANAGER
    Synthesis
    Business
    Acumen
    

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11. Synthesis
    Articulation
    Domain
    Knowledge
    DOMAIN SPECIFIC PRODUCT MANAGER
    Business
    Acumen
    Prioritisation
    

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12. Product Thinking
    Think as a Box
    1
    2
    

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13. Product Entrepreneur
    

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14. Product Sociologist
    

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15. Product Psychologist
    

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16. Diamonds
    They Come in 2s and 3s
    1
    6
    

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17. Created by The British Design Council
    

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18. Opportunity Strategy Discover Define Design Deliver Sustain Sunset
    OPPORTUNITY STRATEGY
    Business
    Ideation
    Product
    Strategy
    Road
    Mapping
    Product
    Ideation
    Product
    Articulation
    Backlog
    Grooming
    

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19. You Are in a Queue
    Nobody likes that
    1
    9
    

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20. 2
    “It’s on the roadmap”
    

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21. Random
    Conversations
    2
    1
    

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22. Microsoft
    g+
    Google Home Page, AdWords, Yahoo
    Marissa Mayer
    

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23. McKinsey, Google Chrome, Chrome OS, Drive
    Sundar Pichai
    

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24. A Product Entrepreneur discovers a product
    that is valuable, usable & feasible and
    helps their team ship the right product to
    their users.
    Tech
    Busines
    s
    http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
    

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25. What do you call an Engineer who’s not
    meeting expectations?
    A Product Manager.
    

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26. What do you call a Designer who’s not
    meeting expectations?
    A Product Manager.
    

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27. What do you call an Analyst who’s not
    meeting expectations?
    A Product Manager.
    

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28. A Product Manager walks into a bar.
    Has only one stool, one bottle because the
    Product Manager built a Minimum Viable
    Product.
    

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29. A Product Manager walks into a bar.
    But can't because door isn't scheduled
    until next release.
    

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30. THANK YOU
    dinkerc@thoughtworks.com
    ddiinnxx.com
    @ddiinnxx
    

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