Lessons I've Learned (TBOWD 2014)

Slides from my talk at The Business of Web Design conference. Which was held in Cardiff on 18th July 2014. My first public speaking event.

Transcript

1. Lessons I’ve Learned Dan Edwards @de
2. Designer (Intentionally vague title)
4. Clients
6. How I Got Started
11. Lesson 1 Don’t steal peoples work. Stupid.
12. Starting a Business Is Easy, Running a Business Is Hard.
14. What Is Your Job Role?
15. Designers raise your hands
16. Developers raise your hands
17. Desigelopers? raise your hands
18. SEO Ninja Maybe?
19. Freelancers / Business Owners
20. It’s all about you
21. Time to tool up
22. bit.ly/freeagent-10
23. bit.ly/invision-free
24. Getting Clients Ain’t Easy
25. The Art of Self Promotion
26. Tweet
27. Write
28. Show
33. Value What You Do!
34. You're a professional and you should always be treated and paid as such.
35. Should I Work For Free?
36. A few no-nos
37. Spec Work
38. "This will look great in your portfolio." – every douchebag client ever
39. Exceptions
40. Not Saying YES To Everything
41. Accept Projects That ExciteYou!
42. Exciting projects DO NOT mean you should work FOR FREE Exciting projects DO NOT mean you should work FOR FREE
43. “Choose a job you love, and you will never have to work a day in your life.” – confucious
44. Value Based Pricing
45. Real World Example
46. 30p 80p
47. IS IT WORTH IT? Clue: There is no right or wrong answer
48. What value am I adding to their business?
49. Big Corporate One Man Band or
50. Finding the value Talk with the client!
51. Finding the value Jimmy’s Accounting Software 1,000 Paid Users Average Monthly Subscription £50 = £50,000 Monthly Turnover
52. What Is The Project Worth To ME?
54. Payment Terms
57. Stay Motivated
59. Are You Creatively Satisfied?
60. Video Time
61. bit.ly/TGD-VID
62. "I think the moment that you are actually comfortable in your creativity is the moment where you stop searching for more of it." – Josh Long
64. Pursue Your Own Projects
65. Who has started a side project?
66. I’m Guilty!
68. Why Didn’t They Launch?
69. Just Let it Go
77. Be Proud
78. And now for something completely different.