PopSurvey Deck

Designed by Deck Foundry: http://deckfoundry.com

Transcript

1. it’s rвys Josh Pigford, CEO josh@popsurvey.com 205.470.4803
2. at pSurвy? Surveys suck. PopSurvey unsucks surveys. i u nt p n ur y?
3. at’s r ? PopSurvey creates tools & experiences that respect both creator & taker... We don’t compete on features. We compete on user experience.
4. o’s lвd? Josh Pigford Co-founder & CEO, Lead Developer Background: Proven product designer & developer for top-tier brands such as Adobe, AOL, Dell and countless small businesses. Founder of TrackThePack and PugSpot. Amrinder Sandhu Lead Designer Background: Product designer for Intel, Grasshopper, MyEducation, TechOrigami and Zomato. Siamak Taghaddos Advisor Background: Co-founder & CEO of Grasshopper, co-founder of Chargify. David Hauser Advisor Background: Co-founder of Grasshopper, Chargify, PackageFox and angel investor.
5. at’s tה p b m? Users on both sides of the survey fence are ignored... C a rs a вn… rs a d т… ...hard to use tools with a steep learning curve and impossible to read results. ...exam-like surveys that are long, ugly & disrespectful of their time. ...resulting in an industry no one really likes.
6. at’s tה p b m? Seriously...if this isn’t overwhelming, then what is? Competitors advertise nearly 200 different features. That’s nearly 200 different items a single user has to make a decision about...all to create a single survey. 200
7. Tה нt r t 1 Revenue: $300M Users: 9 million+ Revenue: $3M Users: 150,000+ Revenue: $10-20M Users: 2 million+ Ac i s Data provided by $2.19B $2.46B $2.70B $2.93B $3.10B (2011-2016 ESTIMATED) Zoomerang (MarketTools) acquired by SurveyMonkey Vovici acquired by Verint for $60M Wufoo acquired by SurveyMonkey for $35M Recently valued at $1 Billion
8. Let’s s ts… (as of 1/20/2012) 3,200 accounts 3,800 surveys created 19,000 questions asked 25,000 completed surveys 250,000 questions answered
9. at’s р ї ? Users The Press “ pSurвy îls m b , Ú , úsтr, i в.” “ pSurвy ê р бÊu it s st c tה rвy c a p Î a n th SurвyM y.” “… u SurвyM y sтad pSurвy st p it w .” “T s p r s , d a дfi в sтp a y om tה þ t t Ên פ в ur rвys lf y if u' t t Ê l.” -- K rS r . m “ pSurвy Îнt b p Ê c aт rвys. e tה бst rвy c a rs в ¬ .” -- Loв îS “ pSurвy c aтs б l o d т s rвys t t н u г פ гt lвd.” -- FîdMyA
10. Our дl Monthly pricing plans... We offer a free plan as a quick way to get users trying out the app with as low of a barrier as possible. We’ve found that since we’re not battling in the Feature Wars, users really want to try the app out first to see how much better it really is.
11. at a r r p ns? • “PopSurvey Challenge” campaign to show our surveys get better completion rates • Targeted advertising (display and AdWords) • Give VIP accounts to influential people • Expand our free templates with surveys by influential people • Integration into other marketplaces like Google Apps and Shopify • Increase word-of-mouth by offering amazing customer service • Publish articles regularly teaching users how to create better surveys • Push mobile with app integration
12. Inвs Raising: $500,000 Potential structure: Convertible note at 20% discount, $2.5M max valuation Goals for investment • Grow marketing & engineering team • Increase marketing efforts • Profitability within 1 year • Invest in scalability Founder Investment (Already invested) $100,000 ($50k in form of debt)
13. Get u Josh Pigford josh@popsurvey.com 205.470.4803 You can also find us on AngelList: angel.co/popsurvey
14. Scîns ts: Surвy E r
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17. Scîns ts: Surвy P r